The Future Has Purpose: What Social Good Means For Brand Success


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27:45

"Big Game" Purpose


In today’s geo-political landscape, brand and agency leaders must find their purpose in order to inspire their workforce and collectively work toward something bigger than consumerism. In this session, hear from industry veterans with real social impact experience to learn how you can use your powers for good and strengthen your brand.
Jason Harris President/CEO
Mekanism
Lindsay Stein US Editor
Campaign US
Rebecca Baron Social Mission Manager
Ben & Jerry's UK
David Angelo Founder/Chairman
David&Goliath
Gerhard Fourie Director for Global Marketing and Brand Strategy
Aston Martin


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