Membership and Sponsorship: How to stop chasing your scale

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The Future Of Trusted News, with Anna Foot, The Wall Street Journal

With Apple trying to take control of the publishing industry and with Google and Facebook taking the lion’s share of global digital ad spend, media brands are increasingly turning to sponsorship and membership models to secure their future success. In this session, Jonny Kaldor at Pugpig will share stories of three publishers who, rather than chasing scale, are focusing on building high value relationships with their partners and readers.
Jonny Kaldor Founder