FDX: Future Proofing Brand Decision Making


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We make around 35,000 decisions every single day – from what to watch on TV through to choosing lunchtime sandwich or sushi! So how can brands be heard through all this mental activity? And which emerging technology opportunities should they be considering to smooth out those pain points within the consumer decision journey? Bringing together our exclusive DX research approach and the highly acclaimed Futures Trends programme, Mindshare reveals how your brand can start to create a future proofed consumer journey.
Julia Ayling Head of Insight
Mindshare UK
Sophie Harding Trends & Insights Director
Mindshare UK


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