Storytelling with LOTS of Data:  Using Your Data to Maximize Business Impact


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


With a dizzying amount of data available, shouldn’t it be easier than ever to reach, optimize, and measure against the, “Perfect Customer”? For some marketers, even with the most valuable data available, it’s still difficult to cut through the high-intensity noise to distinguish why those petabytes of data matter. The way to reach that signal requires a combination of effective data processing to “listen” to the data signals and data-driven storytelling that enables action.
RJ Becker VP, Trading and Analytics
Xaxis
Stuart Pennant Head of Data Integration, Engineering & Analytics
Wavemaker
Rohini Sen Head of Audience Science & Measurement, Managing Partner
Wavemaker


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Learning Path:

The Fundamentals of Data Marketing

7 Videos, 3.25 hrs