Streaming TV viewing is increasing, and the number of consumers who choose streaming as their primary source of television is increasing too. Today, 90% of all 13-54-year-olds watch TV on a streaming platform. That’s an entire generation of consumers who most actively engage with their favorite TV show and movies — and their favorite brands — in a streaming environment. At Hulu, we believe that all types of businesses, whether small, medium or large, should have an opportunity to reach that valuable Generation Stream. In this session, Hulu’s foremost Streaming TV experts will give small businesses best-practices for reaching your target consumers; from in-depth audience insights to creative tactics and tricks of the trade for telling the best story to achieve your objective, you’ll have all the resources you need to start reaching consumers in streaming after this session.
Vice President & Head of Branded Entertainment
VP Ad Sales Research
Director, Self-Service Platform Sales