Making Connections: Brands + Culture + Data


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29:41

Be More Triangle: How To Use Your Quirk To Capture Consumers' Attention


A brand's eternal struggle is the ability to maintain relevance -- to not only permeate pop culture but to drive pop culture. Translation Enterprises and Nielsen are providing brands with unparalleled cultural insights to reach more diverse audience segments. But what do these unprecedented insights mean for brands? And how can they leverage this to understand not what's popular now but what's next.
Steve Stoute CEO & Founder
TRANSLATION + UnitedMasters
David Kenny CEO & Chief Diversity Officer
Nielsen
Jeff Beer
Fast Company


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