The Revolution Begins


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06:49

Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company


The advertising industry is being upended. Driven partly by consumers’ demand for increased transparency around how their data is used, new policies are now in play that are forcing businesses to adapt by prioritizing privacy, but without diminishing personalization. Meanwhile, brands and publishers are scrambling to adapt to ever-evolving policy and regulation, as well as consumer needs and challenges brought on with unprecedented global disruption.
Bob Lord Senior Vice President, Cognitive Applications, Blockchain and Ecosystems
IBM
Linda Yaccarino Chairman, Advertising and Partnerships
NBCUniversal
Kirk McDonald CEO
GroupM North America
Rand Harbert Executive Vice President and Chief Agency, Sales & Marketing Officer
State Farm


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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs