Next Level Audience & Data Insights


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Every marketer needs to understand data and how to gain insight into audiences. Consumer behavior has been changing rapidly during the pandemic and with more shifting to digital, technology allows for more data to be generated than ever before. We look at the cutting edge techniques that brands can use to manage data, embrace new ways of working and learn more about audiences than ever before.
Marty Khin SVP Strategy, Marketing Cloud
Salesforce
Johanna Mayer Jones SVP of Partnerships
The Atlantic
Arthur Sevilla Global Head of Vertical Strategy & Insights
Pinterest
Evan Adlman Senior Vice President, Advanced Advertising and Digital Partnerships
AMC
Caroline Pratt SVP
Kroger


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Learning Path:

The Fundamentals of Insight

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Learning Path:

The Fundamentals of Data Marketing

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