Every marketer needs to understand data and how to gain insight into audiences. Consumer behavior has been changing rapidly during the pandemic and with more shifting to digital, technology allows for more data to be generated than ever before. We look at the cutting edge techniques that brands can use to manage data, embrace new ways of working and learn more about audiences than ever before.
SVP Strategy, Marketing Cloud
Johanna Mayer Jones
SVP of Partnerships
Global Head of Vertical Strategy & Insights
Senior Vice President, Advanced Advertising and Digital Partnerships