Leveraging the power of premium content across video

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CTV: The World Beyond Linear TV Advertising

In a world where video is ubiquitous, and takes many forms across many different platforms, how can premium video content cut through to make a difference? In this session, Jean-Baptiste Moggio, Head of Marketing at RTL AdConnect, outlines the defining features of the evolving video consumption landscape across all screens and platforms in 2020 and beyond. He describes the added value of premium content for video advertisers whilst addressing the issue of fragmentation for international video buyers.
Jean-Baptiste Moggio Head of Marketing
RTL AdConnect

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