New research shows that attitudes to news and journalism have shifted over the last 6 months. It has become more important than ever for the public to arm themselves with accurate, reliable information. Despite this advertisers are inadvertently harming themselves by shying away from it which in turn is threatening the ad-funded model for quality journalism. How can publishers, brands and vendors turn the tide on this trend by reassessing their approaches to brand safety, keyword blocking and creativity in advertising?
Snr Director, International Product Marketing