IBM Watson Analyses 15 years of VICE Australia


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How AI Will Help Marketers Do the Best Work of Their Careers


In 2018, VICE partnered with AI & machine learning consultancy Otso.ai to use IBM Watson (IBM’s AI tool) to crunch 15 years of content & Facebook data in an effort to turn digital breadcrumbs into powerful insights. Using Ekman’s five pillars of emotion (joy, anger, disgust, sadness and fear) as a lens, the findings from this part exercise in nostalgia, part data storytelling project give us a fascinating look at what stories and topics engrossed Australia year on year, and how they made people feel. Learn what matters to Australian consumers now.
Stephanie Winkler Head of Research & Insights
VICE
Nicholas Therkelsen-Terry CEO
Otso
Andrew Quodling Insights and Client Success Lead
Otso


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