Human Marketing - How To Do It

We are witnessing a shift in device-centric targeting to human targeting - putting the focus on human behaviour, inspiration and emotions. It is no longer just about meeting targeting demands, but about striking emotional chords and effectively resonating with your consumers - the humans. This debate will explore this concept of how to unfold your data, utilising it effectively to communicate with your core demographics and their passions while driving return on investment. Featuring CNN, Foxtel and Group M, moderated by Marketing Magazine.