Consumer Experiences - Go Big or Go Home


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28:17

Building Trust and Relevance with Conscientious Consumers


Delivering one-of-a-kind experiences puts brands front and centre in consumers’ minds and hearts. Through sponsorships, custom activations, and naming rights, brands become an even bigger part of every day – and notably, part of the special moments that capture the senses and remain in memories. Featuring Twitter, Nine, Kantar Australia, CNN and moderated by Mumbrella.
Sunita Rajan Senior Vice President Advertising Sales
CNN
Liana Dubois Director of Powered
Nine
Ryan France Executive Director, Brand Strategy
Kantar Australia
Lee Owens Head of Brand Strategy, ANZ
Twitter
Vivienne Kelly Editor
Mumbrella


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