Delivering Growth with Responsible Data-Driven Marketing


Up Next:

31:35

How AI Will Help Marketers Do the Best Work of Their Careers


Today’s marketers are being presented with a difficult challenge: how to deliver personalised, data-driven campaigns while respecting users’ privacy. In this session, top Australian brands will share how they are navigating the journey towards digital marketing maturity in a privacy-first world. Hear how focusing on technology, data and organisational change can responsibly deliver effective relevant, and meaningful marketing and build user trust. This session features Google, Samsung Australia, GSK Australia, Suncorp Group and Lens 10.
Katherine Perfect Head of Industry, Google Marketing Platforms
Google
Mick Armstrong Head of Digital and Data
Samsung Australia
Melissa George Digital Media Manager
GSK Australia
Mark Thiele Head of Marketing Automation & Media
Suncorp Group
Michelle McGrath Co-founder and CEO
Lens 10


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