Secrets and Lies: Uncovering the Underbelly of Australia

Presenting one of the first studies of its kind anywhere in the world measuring the distance between what we say to ourselves, each other and the nation, versus what we really think. What are our secrets and what are our lies? What are the public values reported? Or the private truths that are hidden? The study explores several myths that have long existed about the rules of marketing, and we'll be using that as the basis to make several new marketing recommendations from our playbook. Rose Herceg, Chief Strategy Officer at WPP AUNZ talks through the data.