Burnout vs Resilience: a Personal Journey Towards a New Form of Leadership


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Great Minds All-Stars 2023


What makes someone resilient? Why are some leaders loved and others...not so much? The advertising industry is plagued with burnout, making us all worse at our jobs. After an episode of burnout, Lucio Ribeiro embarked on a personal journey of discovery, taking him from Buddhist temples to the heart of a humanitarian crisis in a refugee camp as a volunteer. This inspirational lesson lays out how he rediscovered joy and reinterpreted the concept of leadership.
Lucio Ribeiro Managing Director
lucio.ai