Over the last 24 months, Essence and Google have been working together to pioneer the application of machine learning and cloud computing in ways that are already demonstrating AI’s transformative potential for advertisers and consumers. Andrew Shebbeare, Chairman and Co-Founder at Essence and Emily Henderson, Head of Media at Google will share real world case studies that illustrate how to practically, ethically, and successfully integrate AI into marketing initiatives - from brief to...

Fake news, dark ads, data scraping - has the digital dystopia already begun, or can we act now to save the future of democracy? Find out how targeted disinformation manipulates electoral decisions, and how we can harness the positive potential of data to empower citizens in democratic processes.