TRUST




39:38

The Great Collision

Data, technology, creativity, and empathy have collided. The empowered consumer wants a brand that is ethical, yet also convenient. People are willing to share DNA for family trees, yet data privacy remains in headlines daily. The prominence of social-media, only outweighed by the rise of misinformation. Technology once feigned to end human innovation, is now be leveraged to harness human potential.
40:15

Rage Against The Machine: What Deepfakes & Algorithmic Bias Means For Your Content Marketing

Identifying the perfect brand narrative is a challenge, but safeguarding that narrative has gotten a whole lot harder. Are you prepared to defend your brand against malicious actors and rogue algorithms alike? The rise of deepfake technology creates a new and important consideration for marketers and their agencies. Today, it’s imperative that R&D teams work directly with brand storytellers to verify authenticity and manage conversations. Join WSJ for a panel conversation on the importance...
46:31

Finding Your Own Leadership Style In A World of Dated Paradigms

In a world built by previous generations, and based on dated paradigms, how can new leaders find their stride? We've experienced a much-needed influx of diversity—race, age, intellect—but what will that mean moving forwards? Hear from a group of senior industry leaders as they discuss what's left to do in order to set a new, more dynamic precedent for the leaders of the next generation.
49:49

The Great Client Partner: Soft Skills Workshop

There's no such thing as a 'natural leader,' but great leaders do have some common traits that are essential when it comes to working with and inspiring others, including: trust-building, persuasion, time management, principled negotiating and active listening. Fortunately, all of these soft skills can be learned, and 360i CEO Jared Belsky is here to help. The 'Soft Skills Workshop' is divided into three overarching units on subjects that are essential to personal and professional success:...
35:13

Michelle Hutton, Edelman: Why is Trust a Brand’s Most Valuable Asset?

In today’s polarised world, activist citizens are driving a step change in the way brands build trusted and transparent relationships with people and their communities. There are many ways for a brand to build trust—and just as many ways to lose it. An occasional misstep may be forgiven, but once trust has been broken it can be very difficult for a brand to ever fully recover. Even purpose or values-driven marketing can lead to controversy, generate a backlash, or be seen as a form of...
29:17

Delivering Growth with Responsible Data-Driven Marketing

Today’s marketers are being presented with a difficult challenge: how to deliver personalised, data-driven campaigns while respecting users’ privacy. In this session, top Australian brands will share how they are navigating the journey towards digital marketing maturity in a privacy-first world. Hear how focusing on technology, data and organisational change can responsibly deliver effective relevant, and meaningful marketing and build user trust. This session features Google, Samsung...
39:08

Building Trust and Brand Loyalty Through Data

Trust between consumers and brands is the corner-stone of building life-time customer engagement and loyalty. Yet the ability to deliver personalised conversations and protect the privacy of the consumer is a fine balancing act with agencies playing a critical role in managing this relationship. Hear from Jo Gaines, Salesforce's VP of Data and Audiences, Roger Slater (Citibank) and Jessie Mitchell (Amicus Digital) on data and technology strategies to rebuild trust with your customers.
37:54

Rebranding The Brands

2018 was a tough year for brands, as they confronted GDPR, the Cambridge Analytica furore and trust in marketers reached a record low. How can marketers undergo a rebrand and win back public opinion? Featuring LoopMe, Good-Loop, IRI Worldwide, Total Media and the Mobile Marketing Association.
34:09

Global Keynote Series: A Culture of Commerce

The new consumer has infinite ways to communicate. They share intent across voice and visual search, while hyper-personalized experiences are the norm. Are new consumer behaviors shaping technology, or is technology shaping them? While foot traffic in-store continues to decline globally, how are brands creating new commerce experiences for their consumers?
30:31

Searching for Trust

The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven both by a continued disparity in access to technology based on socio-economic factors, and by personal experiences and cultural nuances. In today’s hyper-sensitive media landscape, how should brands and publishers address this gap and navigate the notion of truth and authenticity? If...
36:33

Advertising that works in a privacy first world

Trust is the backbone of a successful ads ecosystem. Now that the opportunity to engage consumers has never been greater, it’s more important than ever to deliver the most relevant and helpful ads, while retaining their trust. Join Google's President of EMEA Matt Brittin and Google's Ads & Commerce SVP Prabhakar Raghavan as they discuss trust, privacy and Google’s efforts to support an ads ecosystem that works for everyone.
39:48

Under the Influence of Trust

Leaders in organizations of all shapes and sizes are asking the same question: How do we build more trust? Yet it’s not quite the right question to be asking. Trust is given to us; it’s something we earn slowly, over time. It sounds simple but it's increasingly challenging when it feels like we are living in an age of trust on speed. Through engaging stories, Rachel explains the four traits that create trustworthy environments and how to empower leaders and employees to harness the true...
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