Collaborator vs. Consumer

Joseph Gordon-Levitt, founder and CEO of creative collaborative platform, HITRECORD, discusses a new creative collaboration with Shelby Stilson, 1% CEO of Zappos. Hear insights from their new partnership as they share how they have embraced communities as collaborators—and stopped communicating at consumers.

Progra-manual: First Party Data's Effect On The Move Toward Automation

As first party data becomes more readily available, and as it’s applied across traditional media, like Linear TV, the less programmatic it becomes. How do we begin making data-informed, automated cross-channel decisions? Do we start using data and platforms today that will need to be linked by humans? What’s the benefit, and how do we prioritize progress over perfection in a fragmented programmatic state?

The Future Of Mobile Video Is Now: Pioneering Vertical Mobile-first Storytelling

Your phone is the new TV. Snapchat has been a leader in mobile-first experiences for the Gen Z and Millennial audience, pioneering the first vertical video content platform designed exclusively for mobile. Sean Mills, Snap’s head of original content, along with top-tier partners from Snap’s original shows, will lead a compelling discussion about what it’s like to create made-for-mobile premium content and where the future of mobile storytelling is headed in 2020.

Media Transformers

The very definition of media has been reimagined and reinvented right under our feet. This eclectic group cutting across the rapidly changing media eco-system offers insights and fearless forecasts on where we have been, where we are now, and where we are going.

TV + Attribution: A Modern Day Love Story

It’s all about attribution these days… and we’re not talking digital. TV has finally lent marketers an opportunity to measure multi screen ROI with new data sources and breakthrough ad technology. TV now offers media informed media planning as well as attribution and reporting, a benefit marketers have long been waiting for. This lesson will explore how TV finally made it to the finish line - and the significance of attribution on the ad industry as a whole.

From TV to Digital- and Back: Why DTC Brands Rewrote Their Media Strategies

When digital and social made their entrée into advertising, Direct-to-Consumer brands abruptly left TV behind. However, recent industry reports have shown that DTC brands have made a seismic shift in marketing strategies once again, placing TV back on center stage. This panel will speak directly to DTC marketers and industry leaders to explore the influences behind this new approach- and its impact on campaign performance, brand value and business outcomes.

Seeing Your Customer in 3-D: A MUST For Any Media Strategy

3-D data (that all-important mix of Set-Top Box, IP, and 1st or 3rd-party data) has quickly established itself as a media-planning must-have, and for good reason. The proliferation of new touch points has put tremendous power behind campaigns – evidenced by the precision with which today’s audiences can be targeted. And as consumers connect themselves to more devices and platforms than ever before—and connected TV continues to blur the lines between digital and television—the number of data...

Marketing in the Trump Era

In last year’s “Marketing in the Trump Era” panel, an attendee prefaced his question with “this is the best Advertising Week panel I ever attended”. Well, we are still in the Trump Era and the same issues we were facing last year still persist. The Wall has given way to ICE and detention centers where families are separated and living in documented deplorable conditions. Mass shootings are rampant. More women are coming forward with accusations of sexual harassment (#MeToo). Unjust police...

The Combination of Influence & Authenticity Makes a Winning Team

The most compelling influencer content inspires, connects and engages the audience in a genuine way. In an increasingly saturated media environment, how do brands effectively tap into the power of athletes, while maintaining brand authenticity? This powerhouse session, featuring leaders from all sides of the influencer marketing equation, explores what it takes to deliver athlete-driven content across a variety of platforms and build a successful brand and influencer partnership that wins the...

How to use Marketing Technology to Find, Engage, and Keep Customers

Having the right Martech stack is all about understanding your customer journey and using that information to find, engage and keep customers. From video platforms to CRM tools to Data Management Platforms, Martech can be a tricky landscape to navigate.

Defying Definitions: The Real Radiance and Passion of Modeling

Join us at Advertising Week as Boz Saint John, CMO for Endeavor, interviews Joan Smalls, the Puerto Rican model whose career has skyrocketed since 2010.

Reimagining Branded Content with Bleacher Report

According to July 2019 Shareablee Report Bleacher Report and House of Highlights combined for 8 of the 10 top branded content posts by publishers. This discussion will take a look at how the #1 sports media brand for millennial and Gen Z sports fans is leveraging its reach and unparalleled content creation team to reinvent the branded content space. It will take a look at its approach for Serge Ibaka’s popular culinary interview show: How Hungry Are You?
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