NEW YORK 2019




38:45

The Transparency Game: The Problems, Fall Outs & Solutions for AdTech

The issue of transparency has been a complicated one for decades on our industry. it covers the spectrum of issues from placement to platform fees to partnerships. in this session we will uncover how we got to this point and what the ultimate solution is to operate fair and open marketplaces for publishers, advertisers and ultimately consumers.
51:25

Meet the Sober Curious: Bursting the alcohol industry bubble

Gen Z and Millennials are drinking less than ever - enter the Sober Curious movement. Behind this buzz phrase is a rapidly changing consumer landscape that’s disrupting the alcohol and beverage industries. The market for low to zero-alcohol beverages is expected to grow by 32% by 2022 and brands have taken note. This panel will lift the veil on this elusive, exploding audience, explore how brands are adapting their marketing strategy and offerings and provide insights on how to authentically...
09:20

Movie Studio Production Innovations for Global Brands

Hollywood content creators produce, finish, share and adapt TV, digital and social video content differently than Madison Avenue. Marketers have been driven into an era of continuous video production, yet the legacy platforms on which they operate struggle to keep pace; Studios have always operated on high-volume, short-turnaround business models with internal and external platforms already built for speed. Learn a few tricks of the trade from PostAds Group, a leading Hollywood-Madison Avenue...
41:59

Capitalize On The Convergence Of Linear & Digital

The convergence of TV and digital represents a monumental shift in the advertising ecosystem with combined global linear and digital TV advertising spend exceeding $233 billion. The ability to capitalize relies on understanding how to apply data across TV and digital environments and better influence consumer exposure in both mediums. Come and learn how to better inform your media strategy to drive results.
09:57

2D to Ambience: The Evolution of Physical Space-as-a-Platform

Join LNKBOX as they present “2D to Ambience: The Evolution of Physical Space-as-a-Platform” They’ll cover mapping digital behavior to the physical world and how the Experience Economy will disrupt outdoor media.
57:04

The Addressable Future

With the stage set for collaboration on Addressable Advertising at scale, now is the time to work together and overcome the remaining hurdles, such as measurement and ratings. In this 50-minute workshop, Comscore will be joined by a panel of industry stakeholders from across the media ecosystem to explore the possibilities of an Addressable future including why Addressable Advertising is necessary, and the best way to position the Addressable evolution from where we are today.
39:54

Navigating Identity and Privacy in the Age of Regulation

The digital ad industry is at a critical turning point. On one hand, the regulatory landscape and browser functionality are changing rapidly, keeping many stakeholders in digital advertising up at night. On the other hand, leveraging consumer IDs and data in advertising is more important than ever, with the application of targeting, attribution, and other capabilities boosting ad revenue by as much as 100 percent. With significant changes to regulation on the horizon, both at home and...
10:36

Full-Flight Ad Optimization - Start with the Best Ad Creative

If creative drives nearly 50% of ad effectiveness, then ensuring you leverage the best possible creative is obviously paramount. In-flight campaign optimization is, of course, fundamental. But if you’re a marketer looking to truly maximize your spend, why wouldn’t you ensure that your ad creative is optimized before it even goes out the door?
39:25

Evolution of Cross Media Measurement

Marketers are in need of more comprehensive, privacy-safe cross-media measurement. Increasing efficiency, reducing waste, and understanding effectiveness of media spend will facilitate better media planning, budget allocation and in-flight campaign optimization. Leading advertisers, publishers, and industry bodies are coming together to address this complex challenge. This panel will explore key advertiser use cases and guiding principles needed to serve as a foundation for progress in this...
47:51

The Future is Direct

One has been at the helm of some of the industry’s biggest companies, helping to shape the most impactful technology and trends in advertising and marketing for the past 25 years. The other is one of the industry's most prominent and leading voices, a professor at NYU Stern, founder of multiple companies and a NYT and WSJ Best Selling author. Join Tim Armstrong, founder + CEO of the dtx company, and Scott Galloway, head honcho at Section4, as they discuss their new endeavors and how...
31:59

Wyclef Jean Presents a Creative Production Masterclass

Wyclef Jean, Grammy award winning rapper, producer, actor and philanthropist, demonstrates his ingenious creative production process by co-creating a brand-new track in collaboration with the untapped musical talent within our very own creative and advertising agencies. Join us for a demonstration of creativity in action and support your agency of record and colleagues for an unforgettable participatory experience.
34:12

Trust or Bust

As Keith Weed said earlier this year ‘a brand without trust is just a product, and advertising without trust is just noise’. So, the Advertising Association’s President is coming to AWNewYork to share the UK’s plan to stop the long-term decline in public trust of advertising. The biggest ever ethnographic study of public trust in advertising, conducted by UK advertising think tank Credos, has led to a five-step action plan to rebuild trust..
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