NEW YORK 2019




48:59

AD Club NY Young Pros

AD Club NY young professionals interview top executives on mentorship. We will then flip the conversation with the experts asking the millennials what mentorship means to them in today’s ever changing marketplace.
09:17

A Better Way to Buy, Sell and Measure Data-Driven TV

TV advertising is the most powerful way for marketers to reach a wide audience, but it has lacked the ability to deliver people-based addressability and measurement across channels. By combining the reach and scale of TV with the outcome-driven capabilities marketers require, brands and agencies can now better coordinate the customer journey, deliver more relevant messaging, and tie TV campaigns to measurable ROI. John will share how to power experiences that map back to business outcomes...
51:57

The Future of Work - Make Sure You're Part of It

The future of work is being shaped by two core forces: automation of tasks and new types of flexible working. How we do our jobs has changed and both workplaces and employees need to adapt. What will be the future of work for marketers and agencies? We take an in-depth look at how the new work landscape will unfold. A panel of experts discusses what new jobs are likely to arise in the advertising and marketing industry. How will marketing teams be structured in future? How will flexible...
37:59

Inside The Great Hack

The Great Hack Netflix documentary lifted the curtain on our vulnerability and how public opinion and the very foundation of our democracy is being manipulated and shaken to the core. Jeff Goodby, Academy Award nominated and Emmy Award winning directors Karim Amer and Jehane Noujaim, Emmy Award winning producer Geralyn Dreyfous, joined by Brittany Kaiser, a former Cambridge Analytica employee and whistleblower featured in the film, go deep inside the complex issues of data, privacy and...
39:47

Backstage with Trevor Noah + Jeremi Gorman: Creativity and the Mobile Generation

Trevor Noah knows his audience — the emerging generation of mobile-first consumers, voters, and decision-makers. As the host of Comedy Central’s The Daily Show, Noah appears on television, as well as Snapchat Discover in a made-for-mobile show geared especially towards Snapchat’s 200+ million daily users. Speaking with Jeremi Gorman, Snap’s Chief Business Officer, she and Noah take us behind the curtain to discuss his creative process and how he’s engaged a generation of young viewers through...
39:41

Revitalising an Ageing Brand: F1 - the 69 year old start-up

Find out how one of the world’s most recognisable sport brands is transforming itself to become a fully sustainable media business in the modern era.
39:58

Reaching Audiences in a Fragmented World

No one understands the complexities of dispersed audiences more than media planners + buyers. They’re on the frontlines of identifying, targeting and reaching the right consumers, regardless of platform or screen.
09:27

Gen Z and Brands: What You Need to Know about Engaging Preteen Gamers

Games like Fortnite and Minecraft have become some of the world’s top entertainment IPs thanks to their popularity among Preteen gamers. Successful brands are also taking note of the important role games play in the lives of Preteens. Non-gaming brands including the NFL, Nike and Marvel have all made appearances in Fortnite. The unprecedented rise of Fortnite points to the opportunities that exist for publishers and brands that successfully appeal to this group of players.
39:56

Integrated Marketing: How Better Alignment Frees Up Time For Creativity & Strategy

Marketing is going through a dramatic shift - more complexity, more channels, more content, more budget and more accountability. The shifts have complicated the user journey and raised the bar for marketers to deliver exceptional and cohesive content experiences across all channels. Similarly, an explosion of martech tools has resulted in a myriad of software solutions for marketers. What hasn’t changed is the need for marketing organizations to work as a team towards this higher standard for...
39:50

Calling All Cord Cutters

TV viewing behaviors have evolved faster than predicted as consumers demand control over what they watch, when they watch and how they watch. Hear what trends are emerging and how advertisers can be most effective.
43:16

DISNEY PRESENTS BOLD STORYTELLING

The Disney portfolio comes to life through the voices of the writers, personalities, talent and storytellers that create the magic everyday and connect authentically with our consumers on a personal level.
43:20

Creative Problem Solving SHOULD Scare You, And That’s Okay.

Catching the attention of consumers in 2019--with people racking up an average of 11 hours of screen time a day--is no easy feat. To break through the noise and leave an impact, brands are constantly galvanized to break the mold of existing advertising and marketing paradigms and discover, fresh innovative storytelling methods. A panel of brand marketing experts will discuss how leaning into the discomfort of creative problem solving can spark innovation and ultimately lead to...
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