NEW YORK 2019




08:20

In Search of the Humble Brand

Marketers are beginning to realize that humility isn't a weakness, in many cases it's a strength. How can brands deliver on today's objectives while deepening their client relationships through humble actions? Steve Nottingham, SVP of Strategic Brand Solutions at WSJ Barron's Group would like to share the Journal's thoughts on what it means to serve with humility.
11:08

The Rise of Soloism and Birth of the Aloneness Economy

Today’s society is more connected than ever before, yet, despite the growth of our online presence, 1-in-3 people describe themselves as being “socially isolated.” But being socially isolated or alone is no longer a negative thing. In the past five years, we’ve seen a 40% increase in solo travel, a rise in remote working to nearly 50% and record numbers of single-person households globally. The data proves that the popularity of solo living is on the rise, yet marketers have yet to take hold...
09:33

From Zero to Invested

Finimize is a fin-tech startup that empowers young professionals who have savings but don’t know where to invest. What started as a financial newsletter to address the “information asymmetry” that has sustained the financial advice industry for decades, has since grown into a movement of more than 400,000 highly mobilised finance devotees. Nikolaus covers how the combination of a world-class content team (former Goldman Sachs, Fidelity, Bloomberg) and community has laid the foundation for a...
10:44

Privacy and Digital Marketing: Five Predictions for 2020

With consumer privacy concerns rising and regulation on the horizon, companies cannot afford marketing missteps or mishaps when it comes to serving their customers. Join eMarketer principal analyst Lauren Fisher as she shares her predictions for how privacy will alter the digital advertising landscape in 2020.
07:01

Looking for the human tale of big data: small, street and deep

Big Data is overwhelming and we need to keep the human side for marketing, branding and communication strategies. Let’s check 3 different alternatives to include the human side in our strategic planning in addition of data science.
46:20

Your Turn: How To Make Work Work for You

Hear a brief presentation by Jennifer Gefsky, co-author of YOUR TURN: Careers, Kids, and Comebacks - a Working Mother's Guide, followed by a panel discussion on how to make work work for you... Whether that means taking time off for parenting, getting back into the workplace, looking for balance, or having ambition to prioritize your career. Or anything in between! Hear honest tips and tricks from moms who are making it work for them, and how you can too.
38:05

Ask Me Anything: Not Your Typical Data Discussion

The convergence of TV and digital represents a monumental shift in the advertising ecosystem. At the center of this convergence is how advertisers identify, measure and understand households and consumers across the full array of addressable digital channels, including linear television, connected TV, digital and social.
10:31

A Marketer’s Guide to the California Consumer Privacy Act (CCPA)

The CCPA gives California consumers new rights over their data, but it's causing challenges for marketers. How should marketers prepare for rights to request, delete and opt-out of the sale of personal information? How can marketers comply with privacy laws while remaining customer-centric and maximizing opt-in? In this session, we’ll share what marketers need to know about the CCPA, provide a guide to demonstrating ongoing compliance and share best practices for creating an effective and...
41:26

The Branding of The Candidates 2020

Fueled by social media and the always-on, connected consumer, the branding of politics and the politics of branding have been redefined before our very eyes almost overnight. Is this a permanent change, or a moment in time? How are today’s candidates, and the President, branding themselves? What might a winning Democratic Primary brand be? What is the most compelling general election brand for President Trump? For his Democratic Challenger? Should they employ ad agencies? And how do they...
16:34

The Future of Programmatic

The 4A's, along with The 614 Group have spent the last year delving into the future of Programmatic and Automation. Programmatic has been the poster child for the "dirty digital supply chain", so the 4A's has been uncovering how we, as an industry, make Programmatic more productive by driving more value. Value is realized through better data and real automation to drive the promise of data driven marketing. Our Discovery Talk will highlight the findings of this timely and informative study.
10:19

The Demand for Expertise: How Consumers Will Influence the Future of Media

While so much attention is paid to the many problems around healthcare, almost no one is addressing the huge problem in health information and the devastating impact a lack of access to information can have on people's lives. SurvivorNet launched last year in partnership with creative agency BBH as a revolutionary alternative offering empowering and informative content from more than 200 doctors and researchers from the world’s leading cancer institutions. The site attracted over 2...
39:58

Media Transformers

The very definition of media has been reimagined and reinvented right under our feet. This eclectic group cutting across the rapidly changing media eco-system offers insights and fearless forecasts on where we have been, where we are now, and where we are going.
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