LATAM 2020


Converging Screens - Connecting With Key Cultural Moments.

The content race is about who gets the attention, which is measured by how relevant you are. This relevance is built on how to connect with the cultural moments as they occur. Shows and brands are connecting with these moments that shape culture. Where are these relevant audiences engaging? We will listen to the experience and vision of the next years of top media partners on how they have been preparing themselves in this content race. And how these converging screens had made content more...

#BuzzFeedTalks TRENDING NOW: Truth and Joy

With so many ways to reach consumers, what’s the best way to communicate your message? Join BuzzFeed, ABI, Coca Cola and Unilever for a discussion on why crafting the perfect messaging is crucial. Learn how brands are connecting and staying relevant with younger audiences in an ever-changing environment.

¿Qué pasa em LATAM?" - Deep diving into Latin America's main consumer trends.

Urbanization, smaller families, increased life expectancy, democracy and online connection. The last 50 years were extremely intense in Latin America. And now, we’re living on exciting times in which gender equality, mobile connection and social platforms are changing the way people think, buy and consume media in region. Meet the Always-on Consumers, understand why LATAM Leapfroggers boost the adoption of new technologies and discover how Undecipherable Consumers challenging the traditional...

The Soulful Art of Persuasion: How to Create a Brand People Believe In

In an age of pervasive social media, where motivations are always suspect and facts collide, the ability for marketers to build trust with their audience has never been more challenging yet more important.

Staying Human in the Age of Data

As today’s companies race to compete with and on data, algorithms and AI, Rishad Tobaccowala warns they risk losing touch with something far more valuable: what’s human. In his recently published book, Restoring the Soul of Business: Staying Human in the Age of Data, he makes a persuasive defense that people, emotions and culture — the soul of a company — are the most powerful and innovative tools for winning in the digital age.

The Era of Weirdness

Technological disruptions have established a new social order; Subcultures have fragmented to give way to identity as a predominant factor. Being different, being "weird" and being part of a community is synonymous with uniqueness. Millennials, Generation Z and Alpha are altering the chain of consumption and also the narratives.

Arena Esports Panel

Focusing the conversation on the many content and streaming platforms related to GAMING and ESPORTS in such a way that we may give the most informed context about the audience, its reach, its uses and customs for the better understanding of how to explore market campaigns

Attention is the new economy

Marketing needs to change its role to stop interrupting consumers. Entertainment and experiences become the new currency and our role is to evolve our endeavors to fit those needs.

Sports Marketing & Global Expansion

As leagues continue to expand both within their home markets, and globally, understanding audiences and constantly improving the fan experience – both on screen and in person, are a top priority. This panel of industry experts will discuss the strategies of sports marketing that are keeping things fresh and continuing to bring new audiences to the screens and in the stadiums.

Brand Purpose & Cause-Driven Marketing: Finding Meaning in Messaging

The mindset of the consumer has evolved. Today, brands are more likely to make a sale if they have a mission that aligns with that of the customer. Companies are responding to this shift by creating campaigns where purpose meets profit, and are injecting themselves into today’s most important cultural conversations. This panel will explore how brands determine the issues that are meaningful to them, and the ways in which they are acting on those decisions.

Brand Fit Beyond the Click

Uncover and validate consumer truths - In our technology-driven world, user data it is often taken for granted, and frequently misunderstood to be consumer knowledge. Our panel discusses the contributions and challenges of market research for marketing and advertising, as well as current tools and recent trends. Learn why it may be worth the while to take just a step back to see the bigger picture, in order to find consumer truths and develop brands that really connect.
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