As the media environment becomes more dynamic and fast paced, it also becomes increasingly risky. Keyword lists no longer serve the purpose they once did, and in fact now steer dangerously into the realms of discrimination. Contextual solutions are the best way forward to ensure you both protect, and crucially grow, your business. Join IAS in conversation with Liz Salway to discuss how context is key, and what potential you could be unlocking in your media plan.
The question ‘How are you?’ has the power to be so much more than a pleasantry if used correctly. By asking this question in the right way and in the right environment, employees can engage and energise each other.
Hear from Steve Parish and Mark Bright as they discuss the development of Crystal Palace Football Club (CPFC) U23 Academy, and how wellbeing is at the heart of it.
What can a neuroscientist, entrepreneur, and a former gang leader teach you about how to not just survive, but thrive creatively in uncertain times?
Burnout is at an all-time high, resilience is at an all-time low, and our intolerance for uncertainty is at the heart of it all.
Join a unique taster of the ground-breaking new format - part live-learning, part documentary, and part psychological intervention - scientifically proven by researchers from UCL's Brain Sciences Laboratory to...
Today's world for marketers is as noisy, interconnected and complex as it has ever been, making it more and more difficult to make sense of how efforts are driving impact. Not to mention the challenges arising from new, more restrictive data privacy laws and standards.
This talk will introduce Casual AI and its impact on marketing across attribution, retention, marketing mix optimization, recommendations and personalization, empowering marketers to drive more impact with their efforts and...
Social media continues to be the battleground for brands who want to win in culture… but it’s a moving target!
Adam Clyne, Founder / CEO at leading social agency Coolr, will be interviewing some of the UK’s leading brands on how they adapt to change and stay at the top of their game in this space.
Business models based around communities are becoming increasingly popular. But what makes a successful subscription service or brand? What does the future look like?
We ask some of the hottest brands in the world based around communities what works, what doesn't, what the future looks like and how you can build a business with recurring revenue.
Showing up in a positive place on the internet isn’t just the right thing to do, it also affects your bottom line. Hear from the Country Manager UK & IE of Pinterest how they are deliberating building an inclusive and inspiring online place that not only fuels positivity amongst consumers, but drives purchase too.
How do C-suite executives use social media? What kinds of content are they drawn to, and why? A brand-new survey of a 500+ Financial Times senior business decision-maker audience (56% C-suite) reveals the social habits and content preferences of this elusive group of people. This session will explore the data and demonstrate how marketers can tweak their content strategy to maximise engagement.
Audience insight and a new media approach has propelled WeWork through WFH to emerge stronger and more human-centric across multiple EMEA markets. Listen to WeWork's insights about how businesses and individuals are thinking about The Great Return, how people are using office space and the value of real-life collaboration - and what lies ahead, based on a unique way to power innovation.
Join Influencer.com, TikTok, and MediaCom, as they explore the benefits of long-term partnerships in influencer marketing. This talk launches new research from Influencer.com in partnership with GlobalWebIndex, which analyses how the frequency of working with a creator impacts campaign results, and compares frequency in influencer marketing with other marketing methods.
Digital platforms are critical channels for brands, but with the upsurge of creator-generated content on social and digital media, more and more brands are taking note of the value of a creator when it comes to their campaigns.
In this session, Whalar and TikTok explain how marketers harness dynamic ways to mobilise creators, culture, and commerce to engage communities and consumers at scale.
