Brands and marketers have to manage a huge range of partnerships. But how do you do this in a really effective way?
Lego's senior director of partner management and production Rene Sanchez Jessen sits down with one of his ecosystem of partners, Andria Vidler, CEO of Tag EMEA, to have a brave discussion about brand and agency partnerships.
When it comes to brands, what works in partnerships? What goes wrong? How can other brands and their partners get it right? Andria and Rene share...
The scope of the Agency and Client contract has moved far beyond traditional measures of media effectiveness, and as a key part of the supply chain, the Media Owner has had to evolve the breadth and depth of their Agency partnerships accordingly. The Global Agency Commercial Lead of Pinterest shares how they are flexing to the needs of their Agency partners in order to ensure brilliant partnership now and in the years to come.
Join Siegel + Gale's head of insights Ben Osborne as he talks through the burning issues in the industry today. Why is brand purpose meaningful and how can companies adopt simplicity to become more successful?
Reflection of the key themes of the day and a look towards the future of people, wellbeing and performance. The conversation will be guided by the work Let's Reset are doing to put energy and wellbeing at the heart of performance across all industries to equip people with the tools to thrive and we will encourage open conversation, debate and discussion from the audience to learn from one another to work together to solve the question "What next?"
Remember when love and marketing were uncomplicated? In times gone by, both were much easier to navigate. In today’s ever-changing world, standing out from the crowd is harder than ever, particularly when you’re one swipe away from rejection. So how do brands ensure their route to market is fast, targeted, efficient and stands the test of time? Tech of course. Learn more about how end-to-end production can be brilliantly managed, optimised and delivered, to turn a fleeting acquaintance into...
