DESIGN




33:53

Designing Brand Experiences: Driven by Data & AI

Data-driven brands are taking over. The Internet of Things connects them to customers like never before – and gives our industry a whole new challenge. How do we harness data to design memorable brand experiences and create a whole new ongoing relationship with users? This talk will dig deeper into design powered by data, with case studies from across the global R/GA network and industry at large.
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