Founded in 2011, Betches Media is a female-founded media company that produces original and branded content and provides a place for women to connect, relate, escape, laugh out loud, and make sense of the world around them. Betches works with a variety of both new and established brands who want access to their audience of highly-engaged and self-aware millennials by way of 360 creative content campaigns. Brands trying to attract millennials? Groundbreaking.

An open conversation from the leaders of SATURDAY MORNING, creators of the Emmy nominated The Look, on the role of creativity in driving economic change in racial equity, and the role that brands and companies must take to make this not a moment but a real movement. Moderated by Krystle Watler, Managing Director, Virtue. Takeaways: Creativity has the power to shift and change racial bias. Until change happens internally at brands and companies, the outward messages will not have...

How is the retail industry responding to the sharing economy and an audience who owns less and less? Does economic uncertainty mean the new culture of sharing is here to stay?

As the industry scrambles for the Talent it needs to cope with the myriad challenges it faces, a lot of the focus has been on recruitment. But what are we doing with the New Gen when they get through the doors? Are we expecting them to 'fit in' and 'hit the ground running' in existing roles, or are we looking for the New Gen to bring new thinking. In this session two soon-to-be new hires challenge senior industry figures who set their businesses' culture and ask: "how will you make best use...

The global pandemic has overburdened an already stressed out Gen Z and derailed many of their plans; however, they remain optimistic about a brighter future and are still shaping up to be a very influential generation. In this talk, Wanda Pogue discusses the mindset, behaviors and relationships of Gen Z, revealing four key trends to help marketers to realize the key differences between Gen Z and their Millennial counterparts, recognizing their different cohorts, needs and desires.

Join Christina Cua, Instagram’s Director of Product Marketing, as she explores how people and business are coming together to build resilience through community, creativity and culture. And get a first-hand look at how Instagram can help your brand adapt, evolve and grow in these ever-changing times.

Based on the findings from pivotal research, executed in partnership with Deloitte, this panel will discuss the meaning of culture today, how culturally relevant brands connect with consumers, and how to think about the impact cultural relevance has on your bottom line.

This spring, after the murder of George Floyd, Minneapolis became the epicenter of cultural unrest that spread around the globe. The challenges for leaders in Minneapolis were great as the world was watching. From the chaos, pain and heartbreak came great learnings and hope for a better future. Minneapolis brand leaders share their stories and learnings about how they continue to navigate the times, what they’ve learned and how this is guiding their leadership path into 2021 and beyond.

Social media influencers not only build brands around authentic images, but also in turn, become role models as well. Celebrating the fact that there is no such thing as a traditional body type, regardless of how certain body types have previously been portrayed as standard, body positivity has helped people of all ages learn to love themselves as they see themselves in others who have put themselves out there to the world. This conversation will focus on the journeys of Kellie, Anna, and...

The marketing and advertising industries have their finger on the pulse is happening in our culture. The onset of a global pandemic changed the needs, habits, and behaviors of consumers practically overnight. In addition to the abrupt changes of day-to-day reality regarding health concerns and new societal norms, all lines of business were forced to reassess plans for 2020 as ad spends and strategies were pulled back (or bulked up) and tonality was retooled.

Even if you don’t know him, you know his creations: Lady Gaga’s red carpet Meat Dress and ten years later, her 9 outfit change in last month’s MTV VMA’s – each look with its own accompanying PPE mask, that comfy Uniqlo puffer jacket you cannot live without or those perfectly distressed Diesel jeans. Or you might have seen his editorial contributions for Dazed, Vogue Homme, V Magazine or seen his YouTube channel or participated in one of his many digital creative projects. In this...

Porn — the oldest industry in the world, yet pioneering through the ages. As the Internet's first real disruptive industry, it has catalysed the development of real-time credit card verification, video on demand, SEO and enabled broader bandwidth. It’s safe to say, what happens in porn, soon happens in advertising. And just as the conversation in advertising is focused on doing good, fair trade and woke-washing, a similar discussion has been raging for years in the adult industry.