COVID-19




09:57

2020 Vision: Vevo's Kevin McGurn

As the industry comes together to set the new global agenda for the future of advertising, what’s next, how are businesses responding to new challenges and what advice do industry leaders have to reset, reimagine and rebuild for success? Join Kevin McGurn from Vevo for some exclusive insights, trends and ideas!
10:59

Manisha Tank in conversation with Ogilvy India's Piyush Pandey

Award winning international business news correspondent, Manisha Tank, and the legendary Piyush Pandey, Ogilvy’s Global Chief Creative Officer, on the pandemic, the evolution of creativity and his incredible journey to the top creative position at one of the leading global creative shops.
16:08

Reimagining Retail for a Post-Covid Era

The retail landscape – like the wider world – has been upended by the pandemic. Consumers are demanding more meaning from their shopping experience and brand interactions, while community has never been more important. Reimagining Retail for a Post-Covid Era is your chance to get a glimpse at the future of retail. To hear about and understand the disruptive forces at play, to be inspired by how surprising brands are navigating the turbulence, and to learn about the emerging opportunities...
23:26

The Decline of the American Brand in Europe

We surveyed 5,000 adults in France, Germany, Italy, Spain, and the United Kingdom, and found that the U.S. ranks among the worst of any country or region when it came to perceptions of how it is handling the pandemic. Not only do 40% or more of adults in each market (including 49% of Germans) believe American companies are not doing enough in response to the coronavirus, they've become notably more pessimistic of American brands too. We explore how this translates into Europeans' purchasing...
35:42

Cocktails & Conversation with Colman Domingo, Kim Kelleher and Sue Jones

A special Advertising Week edition of AMC’s “Bottomless Brunch at Colman’s” featuring Colman Domingo (“Fear the Walking Dead”), Kim Kelleher, President, Commercial Revenue & Partnerships at AMC Networks, and Sue Jones, Vice President of Media and Productivity at Diageo, as they mix a specialty cocktail and talk about creative partnerships in the time of COVID-19.
26:14

Nurturing creativity during a pandemic

As the pandemic has forced advertising agencies to work from home, how has the industry found inspiration amidst a world in strife, utilised in-house production to create work and nurtured culture to keep employee spirits up? Learn from the creative heads at Goodby Silverstein & Partners, Deutsch and McCann how they’ve survived (and even thrived) under quarantine.
23:43

Finding Balance in an Unbalanced World: Mind & Body

As the country continues to experience unrest due to the pandemic, working women are struggling to balance their full-time career, family and personal wellbeing. Juggling these responsibilities while maintaining mental and physical health is overwhelming even pre-pandemic, and now it is practically impossible. The pandemic has also led to a more stagnant lifestyle for many. Working women now spend more time sitting in their homes for most of the day with no commute, and with blurred lines...
13:28

The Conversation: Today & Tomorrow in Ten Tweets

The opportunity we have right now to challenge the status quo and build a better future doesn't come around often. When history is written, how do you want your brand to be remembered? In this session, we will present an analysis of Twitter conversation data that uncovers several behaviors & need states that have accelerated or emerged during lockdown, and ask brands what they will do with this opportunity.
25:15

Demand More Via Next-Gen Multi-Platform Measurement

The pandemic has only further accelerated the consumer migration en masse to digital platforms and swift adoption of digital content consumption. As people increasingly live their lives in digital environments -- consuming, transacting, organizing and socializing in digital spaces — it's imperative that we as an industry meet the moment. Scalable infrastructure, standards and transparency are tantamount to enabling advertisers to deliver timely campaigns that optimize for brand suitability,...
23:32

Creativity in a Time of Crisis

The most successful brands are those that adapt their communications through a brand purpose lens, especially during times of duress. In this session led by Droga5, leaders from JPMorgan Chase and Facebook will share how they used real-time responsive thinking to help their brands navigate through the uncharted territory of COVID-19.
23:43

TV’s Greatest Power Play is Cross-Platform Measurement

This challenging year has unlocked some of the greatest opportunities for the TV advertising ecosystem. COVID-19 has accelerated the need for cross-platform measurement and put a new focus on the need to meet consumers where they are. The multi-screen, cross-platform universe has brought the TV industry together and established a greater need for collaboration around identity, authenticated audiences, addressability, and attribution. Becoming audience-obsessed and measurement-focused is...
24:46

AW2020 Investor Forecast

From a content vantage point, we are looking to do a deep dive on the current economic climate with a focused eye on the road to recovery. Where are the opportunities, hidden and not-so-hidden? Clearly certain sectors have been particularly hard hit, others less so and as some businesses and sectors are compromised or disappear completely, others are emerging. Across the board we are seeing acceleration on the pace of technology-driven change and incredible stories of innovation and...
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