The relevance of influencer marketing and management and how today, this industry has become a pillar in communication strategies

Join Questlove and iHeartMedia CMO Gayle Troberman as they discuss audio, pop culture, podcasts and how to make an impact in marketing.

Catching the attention of consumers in 2019--with people racking up an average of 11 hours of screen time a day--is no easy feat. To break through the noise and leave an impact, brands are constantly galvanized to break the mold of existing advertising and marketing paradigms and discover, fresh innovative storytelling methods. A panel of brand marketing experts will discuss how leaning into the discomfort of creative problem solving can spark innovation and ultimately lead to...

Wyclef Jean, Grammy award winning rapper, producer, actor and philanthropist, demonstrates his ingenious creative production process by co-creating a brand-new track in collaboration with the untapped musical talent within our very own creative and advertising agencies. Join us for a demonstration of creativity in action and support your agency of record and colleagues for an unforgettable participatory experience.

Joseph Gordon-Levitt, founder and CEO of creative collaborative platform, HITRECORD, discusses a new creative collaboration with Shelby Stilson, 1% CEO of Zappos. Hear insights from their new partnership as they share how they have embraced communities as collaborators—and stopped communicating at consumers.

The Disney portfolio comes to life through the voices of the writers, personalities, talent and storytellers that create the magic everyday and connect authentically with our consumers on a personal level.

Fragmentation of the media landscape has created a rift in consumers' consumption habits -- where consumers' attention is no longer owed but in fact must be earned. In today's attention economy it takes nothing short of thumb-stopping creative to break through the clutter.

Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted...

Described as one of last year’s “most moving panels” NOAC returns to Advertising Week with an eclectic group. Motley Crue Founding Member, New York Times Best Selling Author, and Executive Producer of “The Dirt” (recently released on Netflix), Nikki Sixx will take the moderator chair leading a discussion with representatives across public and private sectors. Infused with a dose of pop culture, the dialogue will be centered around the critical need for brands to step up in supporting...

Join Vice President, Brand Marketing Smirnoff, Jay Sethi, and Emmy-nominated actress Laverne Cox in discussing how and why it’s important to represent the LGBTQIA community in brand campaigns. 2019 is especially important with the 50th anniversary of Stonewall, so Jay and Laverne will discuss what Smirnoff has done to be an ally in the fight for equality.

How can brands and public figures maintain their core strengths while expanding their scope to new territories? Hear from Olympic Tennis Athlete & Entrepreneur, Serena Williams, and Verizon Media CEO, Guru Gowrappan, in an intimate fireside chat about the evolution of their brands.

Bill Koenigsberg and Armando Christian Perez (Pitbull), recently announced the launch of their new full-service Multicultural agency, 305 Worldwide. Bill and Armando are serial entrepreneurs. Bill has built the largest independent media agency in the world, Armando is a Grammy®-winning global superstar, business entrepreneur, education ambassador and motivational speaker. Together, they are bringing Horizon’s multicultural marketing, data and insights expertise with Pitbull’s creativity and...