CELEBRITY




24:39

Great Minds Conversation: Jason Derulo

Welcome to a lesson in social influence from the master of TikTok himself: Jason Derulo. While most brands are still trying to get their heads round platforms such as TikTok, some entrepreneurs, personalities and companies are leading the field and changing the very nature of content along the way. Jason Derulo has more than 36 million followers on TikTok. How has he had such stellar success? Advertising Week brings together Jason Derulo, the leading entertainer on TikTok with more than 38...
46:45

Winning & Building Your Own Brand

What does it take to be a champion on the field and in the field of business? Olympian and Tennis Icon Venus Williams is not only one of the most accomplished and inspiring women in the history of sports, but she is also a world-class entrepreneur, designer and visionary. Venus has parlayed her healthy competitive spirit into not one but two design businesses. EleVen, the athletic apparel line designed to empower women to look and feel “better than the best” better than a 10 and V*STARR...
46:31

Vidcon México 2020: Influencer Marketing and Management.

The relevance of influencer marketing and management and how today, this industry has become a pillar in communication strategies
33:25

Listen Up!

Join Questlove and iHeartMedia CMO Gayle Troberman as they discuss audio, pop culture, podcasts and how to make an impact in marketing.
43:16

DISNEY PRESENTS BOLD STORYTELLING

The Disney portfolio comes to life through the voices of the writers, personalities, talent and storytellers that create the magic everyday and connect authentically with our consumers on a personal level.
43:20

Creative Problem Solving SHOULD Scare You, And That’s Okay.

Catching the attention of consumers in 2019--with people racking up an average of 11 hours of screen time a day--is no easy feat. To break through the noise and leave an impact, brands are constantly galvanized to break the mold of existing advertising and marketing paradigms and discover, fresh innovative storytelling methods. A panel of brand marketing experts will discuss how leaning into the discomfort of creative problem solving can spark innovation and ultimately lead to...
31:59

Wyclef Jean Presents a Creative Production Masterclass

Wyclef Jean, Grammy award winning rapper, producer, actor and philanthropist, demonstrates his ingenious creative production process by co-creating a brand-new track in collaboration with the untapped musical talent within our very own creative and advertising agencies. Join us for a demonstration of creativity in action and support your agency of record and colleagues for an unforgettable participatory experience.
42:37

Collaborator vs. Consumer

Joseph Gordon-Levitt, founder and CEO of creative collaborative platform, HITRECORD, discusses a new creative collaboration with Shelby Stilson, 1% CEO of Zappos. Hear insights from their new partnership as they share how they have embraced communities as collaborators—and stopped communicating at consumers.
41:16

Let’s Give Them Something to Talk About: Building Brand Experiences that Matter

Brands, stop kidding yourself - it’s not about you - consumers do not want your annoying ads. They want you to stand for something THEY care about and to give them something they can talk about. To thrive into the next decade brand innovation is a must. Inclusion, immersion and experience are the takeaways, but not standalone. Building and maintaining a future-proof brand requires new marketing methods and models, where experience is the new reach and engagement metric, and deep-rooted...
35:42

Stepping Outside of the Arena

How can brands and public figures maintain their core strengths while expanding their scope to new territories? Hear from Olympic Tennis Athlete & Entrepreneur, Serena Williams, and Verizon Media CEO, Guru Gowrappan, in an intimate fireside chat about the evolution of their brands.
45:41

Talk To Me: An Initiative Designed For Brands To Leverage In The Fight To Combat America’s Opioid Epidemic

Described as one of last year’s “most moving panels” NOAC returns to Advertising Week with an eclectic group. Motley Crue Founding Member, New York Times Best Selling Author, and Executive Producer of “The Dirt” (recently released on Netflix), Nikki Sixx will take the moderator chair leading a discussion with representatives across public and private sectors. Infused with a dose of pop culture, the dialogue will be centered around the critical need for brands to step up in supporting...
40:53

The Future is Unconventional: TikTok’s Path to Disrupting the Disruptors

TikTok has quickly become a global phenomenon and continues to take off. With content, reach and approach that’s challenging the status quo, TikTok is disrupting the content and marketing industry as we know it. Join TikTok VP Blake Chandlee and VaynerX Chairman and CEO Gary Vaynerchuk for a lively fireside chat as they take a peek inside this emerging video platform, how a new generation is disrupting content and entertainment, and what brands need to know to keep up.
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