Branding




20:00

Born Online: How Direct to Consumer brands are reshaping retail

They’re born online, data-led and unafraid to do things differently. Direct-to-consumer brands have reshaped the shopping status quo over the past decade and seen unprecedented growth in 2020 as people reset ingrained habits during the pandemic and look for new ways to shop. In this session, join Kate Huang, CMO at femcare brand Callaly and Tom Wallis, CMO of recipe box service Gousto, to hear how these award-winning, sustainable businesses are shaking things up in the retail sector.
22:39

Sparking Impactful Customer Engagement: What It Takes

Standing out in today’s crowded, challenging marketplace can be a struggle. If marketers do it right, they can spark something truly impactful in their customers, driving stronger engagement and creating moments of true brand love. Do it wrong, however, and you can find your brand facing consumer confusion or frustration. Braze VP, Industry Solutions, Warrick Godfrey and Depop’s Peter Semple will explore how brands can leverage personalization and other key tactics to achieve these kinds of...
11:50

Discover the Future of Branded Content: The Success to Influencer Marketing

While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing environments. Further, consumers are growing tired of seeing the same content over and over in their feeds.
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