Audiences trade in the currency of authenticity and trust; if a brand is authentic, it is rewarded with trust. Nowhere is this demonstrated more clearly than among the Mom community on Twitter. In this session, Twitter and Kraft Heinz will discuss why Twitter has become such an important hub for parents, and offer insight on how brands can build an authentic voice within that community.
Brand suitability has become an important consideration for brands and agencies in 2020. Quality journalism drives superior engagement and attention amongst consumers, but brands want to ensure that they’re not placing ads next to stories of ‘current tragedy’. New technologies have emerged to help navigate digital content, yet old errors persist. Join Mike Hemmings, head of EMEA insights, for a discussion of why one such method - blocking content based on the presence of keywords - can cost...
They’re born online, data-led and unafraid to do things differently. Direct-to-consumer brands have reshaped the shopping status quo over the past decade and seen unprecedented growth in 2020 as people reset ingrained habits during the pandemic and look for new ways to shop.
In this session, join Kate Huang, CMO at femcare brand Callaly and Tom Wallis, CMO of recipe box service Gousto, to hear how these award-winning, sustainable businesses are shaking things up in the retail sector.
Standing out in today’s crowded, challenging marketplace can be a struggle.
If marketers do it right, they can spark something truly impactful in their customers, driving stronger engagement and creating moments of true brand love. Do it wrong, however, and you can find your brand facing consumer confusion or frustration. Braze VP, Industry Solutions, Warrick Godfrey and Depop’s Peter Semple will explore how brands can leverage personalization and other key tactics to achieve these kinds of...
While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing environments. Further, consumers are growing tired of seeing the same content over and over in their feeds.
