AW2020




11:02

In Conversation: ViacomCBS’ David Lawenda & Horizon Media's David Campanelli

ViacomCBS’ David Lawenda and Horizon Media’s David Campanelli will sit down with AdAge Senior Editor Jeanine Poggi to discuss the state of the digital advertising marketplace and the ways marketers can effectively engage consumers at scale. They’ll also discuss ViacomCBS EyeQ, the company’s new connected video ad platform, which will drive reach and ad effectiveness for brand and agency partners across one of the largest premium video audiences in the U.S.
27:17

CMO Roundtable: How TikTok is Propelling a New Generation of Brand Ambassadors and Fueling Brands’ Businesses

In a competitive environment, standing out amongst the crowd is challenging, and the pandemic's resulting strain across the industry has only added to these challenges. Many long standing brands have quickly pivoted, or risk being replaced with products that provide consumers with curated, easier-to-access products. Join us for a CMO roundtable discussion where we will dive into how brands are quickly recognizing the power of tapping into communities of Gen Z and Millennial brand...
42:19

Sports & News: An Intersection On the Front Lines

Never before has News and Sports collided at the forefront of headlines than in the past eight months. As athletes continue to use the sports stage to voice their opinions and fight for racial injustice it’s gone beyond a “moment” to become a powerful movement. We’ll discuss these storylines and what’s next from the reporters and writers who are embedded on the front lines.
19:06

Beyond Programmatic

Flexibility is the new transparency. For marketers today, nothing is more important than having the ability to be agile in a rapidly changing world. In this session, you’ll learn from Verizon Media and other industry leaders on how to get better marketing results, build multifaceted consumer connections and take advantage of the rise of streaming and shift from linear to digital.
28:01

Times Radio: Thoughtful conversation in a world of angry confrontation

News Live presents... Against a backdrop of information overload, fake news and a global pandemic, the potential for polarising media hysteria has never been greater. Times Radio launched on 29 June with a mission to offer intelligent and thought-provoking news, analysis and conversation in a world of noise and confusion. We talk to Times Radio Drivetime presenter and veteran broadcaster John Pienaar, presenter Gloria De Piero and mornings, editor Husain Husaini about the...
10:14

Executive Interview-Xandr

A conversation with Jerome Underhill, SVP, EMEA, APAC & LATAM at Xandr, on the value of a partnership model for building scaled, premium marketplaces
14:31

CMO Shorts: SAP

Celebrated correspondent Julia Boorstin sits down with Alicia Tillman to talk about business, trends and what's next in technology.
38:38

A Moment or Movement: A Town Hall with SATURDAY MORNING

An open conversation from the leaders of SATURDAY MORNING, creators of the Emmy nominated The Look, on the role of creativity in driving economic change in racial equity, and the role that brands and companies must take to make this not a moment but a real movement. Moderated by Krystle Watler, Managing Director, Virtue. Takeaways: Creativity has the power to shift and change racial bias. Until change happens internally at brands and companies, the outward messages will not have...
25:36

Inspiring and Uplifting The Next Generation of Artists with JaQuel Knight

As one of the most innovative creative directors & choreographers, JaQuel Knight has architected the images of music’s brightest stars while creating opportunity for other artists. When the pandemic halted the careers of so many artists, JaQuel stepped up to launch the JaQuel Knight Foundation, targeting community focused initiatives to build up and inspire artists on a global scale. Hear about the journey that lead JaQuel to this moment in his career and learn ways to uplift the next...
15:23

Fireside Chat with Sally Burdett: Fake News

Sally Burdett, eNCA anchor, talks about the importance of balanced media reporting and avoiding polarisation. In the era of fake news and social media pile ons, how can people be sure that what they are seeing is correct? What is it that makes people buy into tall stories and do people choose 'truths' that fulfil their own bias? An important discussion on how fake news can be tackled.
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