AW2020




31:54

Intimacy and Energy: Bringing All Sides of a Person To the Screen to Create Compelling Protagonists

An insightful dialogue between two creative minds as they tap into the mechanics of creating and shaping characters for the big and small screen. Critically acclaimed journalist and author Taffy Brodesser-Akner and award-winning director Harry Bradbeer (“Fleabag”) will delve into Bradbeer’s process and discuss how he creates and executes his vision to bring compelling protagonists to the screen. Bradbeer will talk about the keys to successful collaboration in all stages of...
42:59

Comedian llana Glazer is Disrupting Politics

Join comedian Ilana Glazer and TBWA North America Chief Diversity Officer Doug Melville as they talk politics, in a truly disruptive way. Generator was founded in 2016 by Ilana Glazer and Glennis Meagher to gather and talk about politics without feeling foolish. Humanizing policy through people-powered stories on Instagram, it lowers the barrier of entry to using one’s platform to entering the conversation. Generator defines Minimal Civic Engagement and invite Gen Z and Millennials to...
31:22

What Global Response to Black Lives Matter Tells Us About Brand Activism

In under 2 months, the Black Lives Matter movement generated 46+ million social mentions across five global markets. Join TBWA's consumer strategy and social insight practice 65dB to hear an analysis of #BlackLivesMatter conversations in the U.S., the UK, France, Japan and Mexico to understand the global movement’s local nuances and what people really want from brands.
29:47

The New Human Condition: Life In 2020, A Shock to the System

As the first wave of COVID-19 began to spread, it became clear that the pandemic would alter our way of life, profoundly. Anticipating this, in early April 2020, Known dispatched its team of Ph.D. data scientists and research teams to explore how American experiences and perceptions were changing dramatically, in real time. The result? The first wave of one of the largest and most ambitious ongoing longitudinal studies of its kind, with qualitative and quantitative insights, as well as...
30:00

Culture as a Growth Driver

Triller is an AI powered short-form content platform at the pulse of global culture. With over 100 million monthly users and growing, Triller brings artists, influencers and brands together to embrace their individuality, diversity and creativity. Learn more about how to grow on Triller with Bonin Bough, Triller’s Chief Growth Officer
30:12

Agency Growth: Dynamic Planning & Pivoting

In these ever-changing times, the need for a solid plan for growth and an agency’s ability to pivot quickly and strategically to achieve growth has never been more imperative. Join us for an insightful discussion with 4As President & CEO Marla Kaplowitz along with agency CEOs who will discuss ways in which they are planning for, reprioritizing, and investing in growth as they prepare for a dynamic future.
27:50

When Innovation Becomes Urgent: How Experimenting Can Help Businesses Survive and Thrive

2020 has been a year like no other, and it feels as though there has been more rapid business transformation. There has been a sense of urgency precipitated by the pandemic – customers are demanding change and business leaders have been championing new products and processes. As we look to a post-COVID future, how do we sustain a sense of urgency for innovation? How can we improve our ability to innovate? In this session Sam Sterling, Chief Strategy Officer for AKQA APAC is joined by Jim...
31:22

The Innovation Driving The Future of Mobility

Some of the businesses most impacted by the 2020 pandemic are those that keep the population in motion. When sheltering in place became more essential than getting to a destination on time, companies like Uber had to reimagine the relationship they had with their customers. From advertising that thanked people for “not riding with us right now”, to accelerating the food delivery business so people hunkered down could enjoy something as normal as their favorite take-out meals, Uber has...
28:22

End Your Marketing Reliance on Facebook & Google's Duopoly

Google and Facebook account for much of consumer time online... But they are not the only gatekeepers of attention and influence, nor can marketers who spend 90%+ of their budgets and energy on these two sources alone expect to build resiliency, diversity of traffic, or competitive advantage. High costs of traffic, high competition and low ROI are the hallmarks of efforts poured into these behemoths. By expanding your marketing to sources like content, broader social, email, in-product...
30:11

True Cross-Platform Campaign Attribution

As the market continues to lean into outcome based advertising and buyers continue to ask for deeper insight into audience behavior to understand if their ads are delivering results, the industry needs a true, holistic cross- platform attribution solution. Join Disney, Hulu and Samba TV as they explore how they’re working together to enable full campaign attribution for advertisers across all platforms including linear, streaming and digital.
25:00

AW2020 Tech Investor Forecast

The spirit and heartbeat of tech driven innovation and start-ups continues to advance. We ask an expert panel to tell us how innovators are adapting to the times. The group will discuss tech trends that have emerged in the last six months and whether these are here to stay. With the election coming up and the potential of a vaccine on the horizon, how do these variables impact investing and planning now? Beyond health and politics, what should sharp business people keep an eye on as we head...
50:12

Kevin Smith: Ahead of the Curve

Kevin Smith has always been ahead of the curve. Whether it’s the unique method in which he distributed his most recent film; the podcasting network that he has built over 12 years; his View Askewniverse themed pop-up experiences; or the recent launch of a marijuana brand - he has consistently played by his own rules. In this conversation, Kevin will speak about how he has cracked the code and has been able to successfully make a living off of unapologetically being himself.
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