“Is 2020 over yet?”
2020 was a disruption like we haven’t seen in a generation.
Routine tasks - like weekday lunches or getting dinner on the table – have suddenly become more complicated and CPG brands have pivoted to help consumers solve everyday problems. Consumers are cooking more often, trying new recipes, making fewer/bigger trips to the grocery store, looking for value, and engaging ecommerce platforms at a higher rate than ever.
Successful brands know the impact of ecommerce...
The pandemic has only further accelerated the consumer migration en masse to digital platforms and swift adoption of digital content consumption. As people increasingly live their lives in digital environments -- consuming, transacting, organizing and socializing in digital spaces — it's imperative that we as an industry meet the moment. Scalable infrastructure, standards and transparency are tantamount to enabling advertisers to deliver timely campaigns that optimize for brand suitability,...
The opportunity we have right now to challenge the status quo and build a better future doesn't come around often. When history is written, how do you want your brand to be remembered? In this session, we will present an analysis of Twitter conversation data that uncovers several behaviors & need states that have accelerated or emerged during lockdown, and ask brands what they will do with this opportunity.
More than any other social platform, people come to Twitter to start, read and join conversations about what's happening - and these conversations can have different shapes with millions of participants. This MasterClass will explore the importance of conversation for brands on Twitter that can help brands better understand the holistic impact of brand conversation on Twitter.
Join Peter Naylor, Snapchat’s VP of Sales Americas and MK Asante in an intimate conversation about world-changing storytelling. MK is a best-selling author, award-winning filmmaker, recording artist and the Host and Executive Producer of two original exclusive Shows on Snapchat covering topics like mental health and racial injustice: While Black with MK Asante and Free Tuition with MK Asante.
As the country continues to experience unrest due to the pandemic, working women are struggling to balance their full-time career, family and personal wellbeing. Juggling these responsibilities while maintaining mental and physical health is overwhelming even pre-pandemic, and now it is practically impossible.
The pandemic has also led to a more stagnant lifestyle for many. Working women now spend more time sitting in their homes for most of the day with no commute, and with blurred lines...
We don’t believe it’s art vs science, it’s art + science.
Neuroscience can enhance our creative output, not limit it.
By understanding how the mind works, we gain insight into what makes people laugh, what makes them cry, what connects with people and how they remember.
Through neuroscience we lift the lid on creativity, opening-up a world of possibilities to create Unusual Everyday ideas.
Good creative is all about gut feel, neuroscience just measures that.
As the pandemic has forced advertising agencies to work from home, how has the industry found inspiration amidst a world in strife, utilised in-house production to create work and nurtured culture to keep employee spirits up? Learn from the creative heads at Goodby Silverstein & Partners, Deutsch and McCann how they’ve survived (and even thrived) under quarantine.
TV advertising delivers unrivalled scale and is the most trusted form of advertising. In this session, UKTV’s airtime-for-equity director outlines how effective TV advertising is in building a brand and scaling a business. She’ll explain why UKTV is investing in start-ups, what airtime-for-equity is, and how it is benefiting new brands. She'll also be sharing how one start-up experienced those benefits first hand after launching a £1m ad campaign on UKTV’s seven channels.
Bravery is only bravery when the stakes are high. In this session you’ll hear from creative leaders who didn’t just nearly lose an account, but everything. How do moments of high stakes bravery (which 2020 is not short of!) teach us to brave in our careers?
The Redefining Bravery series highlights shared experiences through personal storytelling. The series allow a peek into the minds and experiences’ of the industry’s most respected creatives and marketers through a common thread: bravery.
No stranger to controversy, Facebook is both revered and reviled for its unprecedented global reach that influences billions of people across the world. But at what cost? Unsuspecting consumers are giving away tons of personal information under the guise of social connection, when in reality Facebook is accumulating data to manipulate their behaviors and interests, keeping users addicted to a product they can’t live without.
Like Big Tobacco--a similarly unregulated industry that made...
Realness is the new cultural currency, but what does that mean for brands?
Brands continue to try to navigate cultural trends ranging from social justice, to WFH, to whatever comes next, but knowing how to empathize and connect with audiences while remaining relevant in a highly-charged, complex environment is more challenging than ever.
Join host, Sofia Hernandez, TikTok’s Head of US Business Marketing, as she speaks with brand, agency, and creative partners from the TikTok community....
