AWMoms Table Talk Series: Global Perspectives

AWMoms Global Table Talk Working Moms are today’s front-line warriors balancing responsibilities at home and at work. They stare down unique challenges on a daily basis and for Moms looking t re-enter the workplace, COVID-19 has made a hard job even more difficult. Advertising Week and Facebook are partnering to expand AWMoms, a year-round initiative to provide working Moms and returners alike a special Community where they can come together to learn, share experiences, network and more to...

The Systemic Racial Diversity Disconnect in Entry Level Hiring

To truly embrace diversity, specifically racial diversity, the industry must examine the overall structural construct of talent mobility when entering the industry and keeping this talent engaged. Since 2018, the ANA Educational Foundation (AEF) has conducted an annual study on the disconnects across academia, industry, and talent, specifically new hires and undergraduate students. The first focused on general talent; the second on diverse talent, specifically through the lens of racial...

The Power of Stories in Creating Community

Save the Children and Scholastic will discuss their recent collaboration on the viral #SAVEWITHSTORIES campaign – launched by actors Jennifer Garner and Amy Adams to support children impacted by the unprecedented school closures due to COVID. By creating a community of children, families, readers, educators, celebrities and authors – the collaboration proved that storytelling is the most powerful and enduring human tool for change.

Marketing Can Change the World

Sonoo Singh, Associate Editor at The Drum brings together a panel of experts from brands and agencies across the globe to discuss how ‘Marketing Can Change the World’. The conversation will examine how marketers can come together using their skill sets and knowledge to save small businesses owned by minority groups.

Pop Meets Policy: Driving Global Scaled Impact with Brands

In this conversation, we will explore how and why the world’s biggest brands work with nonprofit partners like Global Citizen to amplify their social impact initiatives and drive real change toward the Sustainable Development Goals. We will also highlight the importance of corporate-driven impact programs that give young people the power to create justice, strengthen their communities, and ultimately create a better world.

2020 Vision: Vevo's Kevin McGurn

As the industry comes together to set the new global agenda for the future of advertising, what’s next, how are businesses responding to new challenges and what advice do industry leaders have to reset, reimagine and rebuild for success? Join Kevin McGurn from Vevo for some exclusive insights, trends and ideas!

The Young Vic – The New Tomorrow

An influential playhouse in London with an explicit mission to amplify diverse voices and stories, and expand access to quality theatre. The Creative Director, Kwame Kwei-Armah, is one of fewer than five Black creative directors globally of mainstream playhouses.

Level up your partnerships with TikTok Creators

Join Head of Marketing for TikTok's Global Business Solutions Trevor Johnson and Flora Reynolds from the Creator Solutions team to learn more about TikTok's unique Creator community. This workshop will share how to successfully leverage TikTok Creators for your branded campaign and showcase innovative new product solutions that put Creators at the centre. Hear from TikTok Creators joining the session to give exclusive insights on how to succeed on TikTok in a branded context.

The Five Forces Every Brand Leader Should Know

Our industry — and our world — is in a state of constant change. Brand Leaders need a deeper understanding of the new trends, behaviors, and ideas that seem to appear daily. Enter Forces of Influence. Through proprietary research, Atlantic Brand Partners has uncovered the five Forces of Influence that are continuously shaping our world, our industry, and our customers’ lives. Each Force stems from a fundamental human truth and merges discoveries that span the economy, politics, society,...

Combating Hate: What it Takes to Educate Our Nation and Mobilize an Organization to Fight Injustice

For decades, the Southern Poverty Law Center has been dedicated to racial justice, dismantling white supremacy, and advancing the human rights of all people. As the nation hits an inflection point in fighting racism, the Southern Poverty Law Center is elevating voices and solutions that can become catalysts for change. But equipping the organization to fight hate in today’s chaotic, noisy world is not without challenges. The organization has had to reimagine the storytelling, user experience,...

GenZers' Crash Course on Gen Z

A crash course on how Generation Z is poised to change everything about the future with purpose, innovation, and community. A presentation of trends/communication tactics: social justice, memes, TikTok, vernacular, and beyond. Ziad has spoken on the power of Gen Z everywhere from American Express to the Council on Foreign Relations to TEDxTeen – so you don't want to miss this.

Deep Dive on Customer Experience Transformation in the Age of Change

Join Craig Dempster, Global CEO, Merkle and Matt Naeger, Chief Strategy Officer, Americas, Merkle, for a deep dive Q&A session following the Customer Experience Transformation in the Age of Change session. Ask your questions around data transformation, digital transformation and customer experience transformation as well as how your organization can adapt to meet these changes and opportunities.
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