AW2020




30:00

Culture as a Growth Driver

Triller is an AI powered short-form content platform at the pulse of global culture. With over 100 million monthly users and growing, Triller brings artists, influencers and brands together to embrace their individuality, diversity and creativity. Learn more about how to grow on Triller with Bonin Bough, Triller’s Chief Growth Officer
29:47

The New Human Condition: Life In 2020, A Shock to the System

As the first wave of COVID-19 began to spread, it became clear that the pandemic would alter our way of life, profoundly. Anticipating this, in early April 2020, Known dispatched its team of Ph.D. data scientists and research teams to explore how American experiences and perceptions were changing dramatically, in real time. The result? The first wave of one of the largest and most ambitious ongoing longitudinal studies of its kind, with qualitative and quantitative insights, as well as...
31:22

What Global Response to Black Lives Matter Tells Us About Brand Activism

In under 2 months, the Black Lives Matter movement generated 46+ million social mentions across five global markets. Join TBWA's consumer strategy and social insight practice 65dB to hear an analysis of #BlackLivesMatter conversations in the U.S., the UK, France, Japan and Mexico to understand the global movement’s local nuances and what people really want from brands.
42:59

Comedian llana Glazer is Disrupting Politics

Join comedian Ilana Glazer and TBWA North America Chief Diversity Officer Doug Melville as they talk politics, in a truly disruptive way. Generator was founded in 2016 by Ilana Glazer and Glennis Meagher to gather and talk about politics without feeling foolish. Humanizing policy through people-powered stories on Instagram, it lowers the barrier of entry to using one’s platform to entering the conversation. Generator defines Minimal Civic Engagement and invite Gen Z and Millennials to...
31:54

Intimacy and Energy: Bringing All Sides of a Person To the Screen to Create Compelling Protagonists

An insightful dialogue between two creative minds as they tap into the mechanics of creating and shaping characters for the big and small screen. Critically acclaimed journalist and author Taffy Brodesser-Akner and award-winning director Harry Bradbeer (“Fleabag”) will delve into Bradbeer’s process and discuss how he creates and executes his vision to bring compelling protagonists to the screen. Bradbeer will talk about the keys to successful collaboration in all stages of...
29:16

Commerce’s Roaring 20s

The impact of upcoming 5G everywhere, newly changed consumer behavior thanks to COVID-19, and the looming generational shift thanks to Generation Z, will make the commerce in the 2010s look more like the 1920s than the 21st century. Thanks to internet that is ubiquitous, cheap, and available everywhere, people will no longer “go shopping”, but rather will always be shopping. ​
05:27

Learn to Scale Emotional Intelligence for Your Acquisition Campaigns

Learn how to use artificial intelligence and emotional intelligence to boost marketing acquisition campaign.
08:26

Inclusive Innovation & Brand Building

3 tips on how to build an inclusive brand in today’s environment led by serial entrepreneur and veteran brand builder, Keenan Beasley.
45:45

Storytelling with LOTS of Data:  Using Your Data to Maximize Business Impact

With a dizzying amount of data available, shouldn’t it be easier than ever to reach, optimize, and measure against the, “Perfect Customer”? For some marketers, even with the most valuable data available, it’s still difficult to cut through the high-intensity noise to distinguish why those petabytes of data matter. The way to reach that signal requires a combination of effective data processing to “listen” to the data signals and data-driven storytelling that enables action.
39:17

How do you operationalize ethics?

Just because you can, doesn’t mean you should. That’s how advertising should think about the ethical collection of data, long a hot topic in the industry. As consumers become more aware of the information brands collect on them, it’s on us to give them good reasons to allow us to collect their data. A key tenet of almost all privacy legislation around the world is giving consumers clear notice of how their data is to be used and offering them choice over use. From GDPR to CCPA, from the...
31:06

Marketing in a time of activism

Brands are evolving into organizations with as much character, individuality, and expression as the people that consume their products and services. Consumers more and more view their choice of brand as a reflection of their own identities and values. During a time of heightened consumer activism, we discuss how brands navigate aligning with causes and understanding what actions best represent and reflect their own and their customers' values.
30:45

Defining Latinx

Few of us are any one thing – Our identifiers can be cultural, racial, gender-based, social, or a combination of the above, which is why some brands and marketers can find it challenging to speak to today’s consumers in a way that addresses all of their possible multitudes. In honor of Latinx Heritage Month, Tristen Norman, Head of Creative Insights for the Americas at Getty Images will explore the concept of layered identities, the evolution of the term "Latinx," and how we—as consumers,...
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