APAC 2019




08:48

Hidden Opportunities in Today’s Digital Content Explosion: Chapter 1- Lifestyle

While we know that people are changing the devices they are using to consume media, this short lesson series from IAB Australia will explore what changes there have (and haven’t) been in the type of content that they are consuming. We explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses.
07:26

Hidden Opportunities in Today’s Digital Content Explosion: Part 2 - Entertainment

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. In this lesson, we focus on how consumers engage with entertainment content.
05:43

Hidden Opportunities in Today’s Digital Content Explosion: Part 3 - News

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This lesson will look at how consumers are engaging with new content.
06:50

Hidden Opportunities in Today’s Digital Content Explosion: Part 4 - Shopping

While we know that people are changing the devices they are using to consume media, this series will explore what changes there have (and haven’t) been in the type of content that they are consuming. Join us while we explore opportunities in unexpected places and link it back to how marketers can use digital advertising investment to build their businesses. This session will focus on how consumers are engaging online with shopping and loyalty programs.
12:23

Demystifying A.I. For the Future

We are surrounded by hysteria about Artificial Intelligence. There is hysteria about how powerful algorithms will become, how quickly it will happen and the jobs it will replace. Senior leaders are confused and don't know where to turn to get an honest assessment. And marketers are being bombarded with promises of AI fixes which are still a long way from reality. In this entry-level lesson, Lucio Ribeiro, a lecturer in AI at Deakin University and RMIT, will explain what's really going on...
26:26

Burnout vs Resilience: a Personal Journey Towards a New Form of Leadership

What makes someone resilient? Why are some leaders loved and others...not so much? The advertising industry is plagued with burnout, making us all worse at our jobs. After an episode of burnout, Lucio Ribeiro embarked on a personal journey of discovery, taking him from Buddhist temples to the heart of a humanitarian crisis in a refugee camp as a volunteer. This inspirational lesson lays out how he rediscovered joy and reinterpreted the concept of leadership.
42:09

Building Consumer Trust

Trust has never been a more valuable commodity for brands, media, institutions and governments. This debate covers the issues and insights into how it is won, lost, and rebuilt and why it must be nurtured to drive long-term growth. This lesson draws on the insights of those on the frontline of the Australian media industry, featuring Antony Catalano, Executive Chairman at Australian Community Media, Hon. Anna Bligh AC CEO at Australian Banking Association, Leo Shanahan, Media Editor at The...
21:54

The Attention Economy – Being Heard, Staying Heard

The CMOs of this world have had more competing voices (both brands and channels) in trying to get their brands out there. Consumers are ridiculously distracted and there’s no going back. What strategies can be deployed to really gain and retain consumers’ attention? Is it all about segmenting and precision targeting? Is it about a far more fundamental focus on the trends that truly resonate with consumers? What role should trending topics play? Meabh Quoirin, Co-owner & CEO at Foresight...
27:41

Adventures With The 30 Hour Work Week

The modern world is fast, agile and flexible. Yet most workplaces demand people turn up to a fixed location nine-hours per day, five days a week. In a creative industry showing high levels of burnout, stress and depression, are these work methods really the best way forward? Martech consultancy Divide By Zero decided to find out for themselves. A year ago, they moved to a 30-hour work week, paying their people the same money, but giving them back over a day per week of their time. It was a...
01:01:40

Difference Makes a Difference

There’s lots of good that needs doing in the world. But if that work is led by the same kinds of people – from the same backgrounds, living the same experiences – we’ll only ever solve issues for a very small cross section of our community. In this extended lesson, we hear from a collective setting out to equip the audience with tips and strategies for how they can have a positive impact on communities by drawing on their unique background and experience. Hear from Tara Ford, Executive...
41:05

The Diversity of Values in Australia: Understanding People's Different Priorities

This lesson offers a deep dive into understanding the motivation of diverse groups of people, whether employees or customers. It argues that understanding your team's values is so much more important than setting them a mission. Dr Uwana Evers, a leader in values setting at Pureprofile, discusses why values-based marketing is becoming so important when the target is real human beings. Joining Dr Evers for the debate are Dr Oliver Rahn, Principal Consultant, OCORA Consulting, Nic Jones, CEO at...
38:00

The Evolution of Gender: Are Marketers Keeping Pace with Australia’s Changing Views?

Australia is seeing a shift in views of gender, with increasing numbers of Australians accepting and supporting gender identities and nuances outside of the traditional ideas of what it is to be a man and woman. But Australians also believe brands are not keeping pace with this shift. In this lesson, we hear from slam poet and activist Audrey Mason-Hyde, David Gray, Strategy Consutant at Nine, Hannah Krijnen Director at FiftyFive5 and Vanessa Lawrence, Publisher at Pedestrian Group. How do...
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