APAC 2019


Pitch For Purpose

Wish you could get a sneak peek inside a pitch? See the best creative and strategic minds in our industry pitch their ‘product with purpose’ live on stage to a panel of expert industry judges who will decide which idea and product will be created and marketed as the industry’s first social commerce project. In this live pitch, candidates have five minutes to demonstrate how their product will grab market share and generate maximum financial returns for UnLtd, our industry’s social purpose...

McDonald's: How to Have a 45+ Year Relationship in Adland

McDonald's and its long-standing agency DDB divulge their secret recipe to a 45+ year relationship in adland. McDonald's director of marketing Jo Feeney and DDB MD of strategy and innovation Leif Stromnes discuss how to make the client/agency marriage work and manage difficult conversations, creativity and the keys to a long-term relationship in an evolving industry.

'The Long and the Short of It', Driving Growth for B2B Marketers

To succeed, marketers need to deliver growth. But what are the strategies delivering maximum growth for companies? LinkedIn Australia & NZ managing director, Matt Tindale, reveals new econometric research on how best to drive growth in B2B. This research comes from Les Binet and Peter Field, the “godfathers of marketing effectiveness” whose seminal report “The Long and the Short of It” has transformed the way companies market.

The Dying Art of Brand Building (And How to Revive It)

In the year 2000, brand advertising represented 61% of ad spend; in 2018, it was just 46% and it continues to shrink. This trend is despite evidence that the most effective balance of long-term and short-term marketing hasn't changed. So why is this happening? And how can businesses break out of this vicious cycle of funnel draining, in turn diminishing the effectiveness and lowering the return on marketing investment? David Buttle, Global Marketing Director, Commercial at Financial Times,...

Twitter: Conversations That Shape Culture

If it’s happening in the world, it’s happening on Twitter. In this lesson, Maya Hari, VP & Managing Director Asia Pacific at Twitter, will provide a glimpse into the role Twitter plays in shaping culture today. Maya will discuss the movements and moments on the platform that have driven change. Former Socceroo captain, Craig Foster will join to share a case study in how he harnessed the power of a hashtag with #SaveHakeem, a global movement to free a young footballer Hakeem al-Araibi, from a...

Why Your Brand Needs an Audio Logo and How to Create an Effective One

In an age where voice is fast becoming a chosen way for consumers to interact with brands, now is the time to create your suite of sonic brand assets. In this session, Matt Dickson, National Head of Creativity - The Studio at SCA, will cover audio's unique relationship with the brain, as well as audio logo creation and best practice - based on learnings gathered through partnerships with global audio benchmarking business Veritonic and implicit response experts Cloud Army.

Designing for Participation

In today’s digital media landscape where consumers are spoiled for choice, brands need a clearly defined purpose to capture hearts and minds. But what does it really take for brands to cut through the noise? And what are the audience behaviours driving the culture-defining moment's brands want to tap into? Lee Owens Head of Brand Strategy, ANZ at Twitter explains that people don't just buy what you do, they buy why you do it. And on Twitter, more than ever, we're seeing brands evolve towards...

The Leadership Gap: The Blueprint for Customer Centricity

While most marketers prioritise knowing how their customers make purchase decisions, much fewer marry data with technology to successfully market to customers decision journeys (CDJ). For today’s leaders, a combination of first and third-party data are critical CDJ inputs, feeding into Artificial Intelligence and Machine Learning, to create personalized, relevant experiences. Lynne Kjolso Vice President Global Corporate Sales at Microsoft explains how to work more effectively.

Diversity in Advertising - Research Findings

An Adobe survey has found that diversity is still a challenge in advertising. In this quickfire lesson, Sam Smith, APAC Advertising Cloud Enterprise Sales at Adobe, tackles this important topic.

The 2024 Agency

The last five years have brought change, turmoil and surprises from within the industry and beyond. So what do the next five years have in store for adland? How will these potential changes and challenges affect our business and ultimately the agency structure itself? Peer into the crystal ball with this lesson about what lies ahead. Featuring Facebook, GroupM, DDB Sydney, Yango and The Trade Desk.

How to Be a Digital Disruptor

How does a brand maintain momentum and a sense of self as it moves from digital disruptor to market leader? How does a growing brand identify when a new market is ripe for disruption? Hear from former Just Eat UK Marketing Director, now Menulog Group ANZ Managing Director, Ben Carter, on how the now 19-year-old Just Eat brand has managed to maintain relevance and a global lead in an ever-changing and dynamic market.

IBM Watson Analyses 15 years of VICE Australia

In 2018, VICE partnered with AI & machine learning consultancy Otso.ai to use IBM Watson (IBM’s AI tool) to crunch 15 years of content & Facebook data in an effort to turn digital breadcrumbs into powerful insights. Using Ekman’s five pillars of emotion (joy, anger, disgust, sadness and fear) as a lens, the findings from this part exercise in nostalgia, part data storytelling project give us a fascinating look at what stories and topics engrossed Australia year on year, and how they made...
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