In this Learning Path
Programmatic advertising has become the norm. But how do you use it strategically and fulfil the potential of your campaigns? This Learning Path takes you through how to use data to make decisions, looks at important issues of data ethics and integrity, highlights the benefits and perils of location based data and making smart choices based on data. Whether you're a beginner in the world of programmatic or want to understand how to apply new thinking to your organization, this is for you.