Richard E Grant - A Career in Popular Culture

Terri White, Editor-in-Chief of EMPIRE, the global film and entertainment brand, gets up close and personal with one of the film industry’s greatest icons: actor Richard E Grant. This lesson, presented by Empire, covers everything from career ambitions to storytelling.

Presented by Tapjoy, this is an entertaining and visual case study of Ian Livingstone’s journey as an entrepreneur in the 1970s while he co-founded Games Workshop and launched Dungeons & Dragons. He will talk about his multi-million selling interactive gamebooks, Fighting Fantasy, and the increasing use of interactive narrative in media today. From analogue to digital, he will give a brief history of Lara Croft: Tomb Raider and computer games past, present and future.

Gaming remains one of the most active verticals on social media but many brands still struggle to assimilate with gaming communities. Campaigns targeting gamers are often ignored or mocked for their inauthenticity, outdated cultural references and misjudged tone of voice. So how do can brands be a part of the gaming conversation on social media?

In this session we’ll hear from iconic shoe company TOMS and the ethical advertising platform Good-Loop, how it is infinitely possible to improve the lives of millions of people around the world while creating a for-profit sustainable business model.