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Europe

Millennial Rules by MailOnline and Metro Sponsors 30 Under 30

20 Apr, 2016

On Monday 18 th April MailOnline and Metro launched Millennial Rules , a joint research initiative on a key audience that collectively have 74% reach across their platforms. Using desk research, Pinterest, focus groups and surveying over 500 millennials, we have discovered eight traits that drive millennials, and determined nine key rules of engagement for advertisers. All our...

Europe

#AWEurope Wrap-up: Day 3

20 Apr, 2016

Day 3 of The Week got off to shining start with the AOL Leadership Breakfast Introducing MAKERS — launching the women’s leadership platform in the UK with Pat Mitchell, Jude Kelly, Allie Kline and Sandi Toksvig. Day 3 was also day 3 of the Advertising Week Europe Academy: In Partnership With The Berlin School of Creative Leadership and featured closed-door sessions with industry...

Europe

Growing Your Most Creative Talent via Unorthodox Outlets

20 Apr, 2016

MEC and Populist explored ways companies can think differently about talent development and give employees the time, space and support to develop professionally and personally, at their joint session on stage at Advertising Week today (Monday). In the session, ‘ Growing Your Most Creative Talent via Unorthodox Outlets ’, presented by Marie-Claire Barker, MEC’s Chief...

Europe

Tinder’s Sean Rad Looks at Today’s Digital Dating Trend

20 Apr, 2016 · David Benady

Tinder offers brands a date with the world’s millennials – but no posing, please. Sean Rad invented Tinder after sitting in a bar and trying to catch the eye of a woman he wanted to date. “After the hundredth time of looking at this girl, she eventually looked at me and smiled, which was interesting because it gave me courage to go and walk up to her,” he...

Europe

The €2bn Video Advertising Imperative Touts Programmatic

20 Apr, 2016 · David Benady

European TV stations band together to create programmatic alliances. But can automated ad buying ever replace gut feeling? Programmatic online video is expected to become a €2bn industry in Europe by 2020. Persuading broadcasters and publishers to pool their inventory to strengthen their position in the online advertising market has been a major achievement in Spain and...

Europe

The Revolution Will Not Be Televised, But Video Will Be Involved

20 Apr, 2016 · David Benady

Online video advertising overtakes TV for driving brand sales. But what of the future? One of the biggest debates in advertising of our times is over where brands should spend the bulk of their money – on TV or YouTube? For Matt Brittin, president, EMEA at Google, one thing is clear – advertising on YouTube, which is owned by Google – is better for driving sales...

New York

The Revolution Will Not Be Televised, But Video Will Be Involved

20 Apr, 2016 · David Benady

Online video advertising overtakes TV for driving brand sales. But what of the future? One of the biggest debates in advertising of our times is over where brands should spend the bulk of their money – on TV or YouTube? For Matt Brittin, president, EMEA at Google, one thing is clear – advertising on YouTube, which is owned by Google – is better for driving sales...

New York

Tinder’s Sean Rad Looks at Today’s Digital Dating Trend

20 Apr, 2016 · David Benady

Tinder offers brands a date with the world’s millennials – but no posing, please. Sean Rad invented Tinder after sitting in a bar and trying to catch the eye of a woman he wanted to date. “After the hundredth time of looking at this girl, she eventually looked at me and smiled, which was interesting because it gave me courage to go and walk up to her,” he...

Europe

The Industry Club Announces its New Career Support Programme for Women in the Creative Industry at Advertising Week Europe

19 Apr, 2016

The Industry Club, specialists in recruitment for the creative sector, is tackling the challenging issue of gender diversity this Thursday at Advertising Week Europe 2016. In addition to discussing the role that recruiters can play in levelling the playing field for women, the female-run company is set to unveil its new career support programme, Work Sisters. “When I was questioning...

Europe

#AWEurope Wrap-up: Day 2

19 Apr, 2016

Day 2 was chock full of incredible Thought Leadership sessions, workshops, networking events and entertainment. The Advertising Week Europe Academy: In Partnership With The Berlin School of Creative Leadership continued its sessions with AOL’s Annie Kline and Unilever’s Keith Weed, while the LinkedIn B2B Forum brought together innovative marketing minds. Delegates also had plenty...

Millennial Rules by MailOnline and Metro Sponsors 30 Under 30

#AWEurope Wrap-up: Day 3

Growing Your Most Creative Talent via Unorthodox Outlets

Tinder’s Sean Rad Looks at Today’s Digital Dating Trend

The €2bn Video Advertising Imperative Touts Programmatic

The Revolution Will Not Be Televised, But Video Will Be Involved

The Revolution Will Not Be Televised, But Video Will Be Involved

Tinder’s Sean Rad Looks at Today’s Digital Dating Trend

The Industry Club Announces its New Career Support Programme for Women in the Creative Industry at Advertising Week Europe

#AWEurope Wrap-up: Day 2

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