Agencies face a unique Catch-22 when it comes to this generation of mobile natives. They’re dying to reach them, but when it comes to their fast-changing consumptive habits, it’s nearly impossible to know what this generation is looking for when it comes to video. Presented with FIVE, “The Rise of Mobile-Native Generation & Video-Centric Marketing” three expert panelists — Keisuke Kanno, Co-founder at FIVE, Akira Morikawa, CEO at C Channel, and Makoto Fukuyama, Producer at Donuts — explore how to crack the code with advice on producing and distributing exceptionally engaging video content.
“The Future of Ads: Redefining Advertising in the Smartphone Era” turns its attention to how the very definition of “advertising” is revamped and reconsidered for the individual consumer. Shintato Tabata, Senior Vice President and Head of Corporate Sales at LINE Corporation, Hideto Fujino, President and Representative Director at Rheos Capital Works, and Daisuke Iwase, President and COO at LIFENET INSURANCE COMPANY, take the stage for a seminar that bids farewell to the golden age of mass advertising in favor of personalized information to fit consumer needs.
The past, present, and future of native digital advertising collide when six professionals — David McGrath, Ken Harada, Masaru Fuchinoue, Shoichi Tamai, Takeshi Tamate, and Yoshikazu Azuma — share their insightful takes on native digital advertising then, now, and in the future to come. Presented with KIOSKED, discover contextual targeting and best practices for native advertising in “Can Ads and Content Sing the Same Tune?”
From anime cartoons and manga comics to the wildly popular women’s fashions in Harujuku, Tokyo pop culture has been a hit with children and adults of all ages all across the globe. In “Tokyo Pop Culture: Secrets of Brand Power Across the World” speakers Yoshito Onomura, CSO at mediba inc., Jungo Kanayama, Chairman at General Foundation Shibuya Tourism Association, and Tomohide Kamei, CEO at Tokyo Otaku Mode Inc., provide valuable insight and reflection into brand success stories, thinking media and the advertising value of Tokyo, and key elements to keeping this kind of pop culture influential over time.
“The Programmatic Evolution” will uncover how programmatic — ad buying that engages and moves consumers where it matters most — is driving the next wave of mobile advertising. Matt Harty, SVP OF ASIA PACIFIC at The Trade Desk, Derek O'Neil, GM, Integrated Ecosystems at MediaMath, Fabrizio Caruso, Chief Revenue Officer at Appier, and Tariq Mahmoud, Head of Strategy & Execution at AOL International take the stage for a forecast on programmatic’s future.
