Brian Hughes leads the Audience Intelligence Practice for MAGNA, which is tasked with making sense of consumers’ media habits in a fragmented landscape and infusing that knowledge into MAGNA’s go-to-market strategy.
He has been with the IPG family for 23 years but joined MAGNA when television research for all IPG agencies was consolidated there in 2004. He has since grown with the company, eventually assuming the role of Executive Vice President. With MAGNA, Brian was an essential contributor in shaping the television and programming analysis operation and later had a major hand in his groups’ expansion into other media and the world of holistic video.
More recently, he has led the charge on IPG Mediabrands’ audience measurement roadmap and preparing the organization for a multi-currency marketplace.
He has a zest for the written word and applies his literary talents to marketing related articles and reports.
Brian Hughes Job Title EVP, Media Intelligence, Marketplace Strategy. Company MAGNA Connect via
