Melissa Scarlino

Melissa is a seasoned media professional, characterized by innovation, strategic thinking, and a relentless pursuit of excellence. Throughout her career Melissa has navigated a number of industries, including insurance, food & beverage, high-end consumer products, toys, retail pharmacy, travel, and finance, among others.

As VP, Research & Analytics at UM, Melissa pioneers innovative methodologies to address complex business questions and develop custom client solutions. She possesses a unique talent for bridging the gap between audience strategy and development and media research.