Rob Perry

In 2010, Rob Perry founded XOMAD - before the idea of “influencer marketing” had reached mainstream consciousness - based on years of observation that trusted, local messengers make for the most authentic and trustworthy advocates of products and brands. In the 14 years since, XOMAD has become the world’s most advanced influencer marketing and research agency, working with Fortune 500 brands, government agencies, NGOs, and nonprofits around the world, to deploy armies of local, trusted nano- and micro-influencers at scale to change behavior, drive action, and make a positive impact on our world. He’s visited the White House on multiple occasions.

At the center of XOMAD sits its built-in-house proprietary AI engine, developed well before AI and ChatGPT entered modern lexicon. At a time when influencer marketing technology trended toward light-weight, self-service technology, Rob repositioned XOMAD in the mid-2010’s around robust AI infrastructure that blended the concepts of grassroots campaigns and mega-scale - built thanks to XOMAD’s 60+ full-time technology team.

Rob’s perspectives on the power of influencer marketing date back nearly 25 years - before social media existed - during his time as a sports agent, where he executed influencer initiatives around many athletes - including spending 50% of his time representing Michael Jordan and visiting four continents with Patrick Ewing, during which local influencers created chatter and buzz around shoe launches.

Rob brings a diverse and unique perspective to the world of influencer marketing. He previously served as President of Champion Footwear International. He is a proud alumnus of The College of the Holy Cross, and earned his J.D. at the University of Chicago, where he served on the Law Review.