Excited to dive into this. Over the last several years we have signed partnerships with GreenPark Sports and GameOn, in addition to Dapper Labs, Sorare, and Socios, among others. All looking to leverage our property for NFT creation. It has been a wild journey not only for us from a rights holder perspective, but also for our fans / customers getting access to products that did not exist 5 years ago. Demonstrating fandom is more than just a jersey these days. We have been super selective on who we partner with because the customer experience is so new to our fans.
Patrick Lowe Job Title Head of Partnerships Company LALIGA NORTH AMERCA
