Amanda Tolleson

Amanda Tolleson is the Global Chief Marketing Officer of WeightWatchers, where she is responsible for leading the company’s global marketing strategy across performance marketing, brand marketing and creative.

Amanda has over 20 years of experience building customer-centric, purpose-driven brands focused on creating unique value for the consumer. Prior to WeightWatchers, Amanda was Chief Customer Officer at Maisonette, a curated baby and kids marketplace, and Chief Customer Officer at Birchbox. Amanda also worked as a strategic brand consultant at firms including Prophet Brand Strategy, Insight Strategy Group and BrightHouse.

Amanda was recognized on the Forbes CMO Next 2018 list as one of “50 CMOs who are redefining the CMO role and who embody all that the role is becoming, can be and will be in the future”. She holds an MBA from Harvard and a BA in Psychology from Stanford. She lives in Connecticut with her husband and two children.