Amie Owen

Amie has over 15+ years of experience within the shopper media industry and has worked with many of the world’s biggest CPG companies, including Johnson & Johnson, Mars, Coca-Cola, Unilever, Colgate, Henkel, Conagra, Energizer, Hershey’s and more. A results-driven, innovative leader with extensive experience in all facets of retail marketing and advertising, she is the industry’s go-to expert on Commerce media, a practice she pioneered at UM. As head of this discipline for more than nine years, Amie conceptualized, developed and launched UM’s first Commerce Media team, focusing on four areas: Connected Commerce, Digital Activations in Retail, Traditional Shopper Media and Commerce Media Consultancy.

Amie has been recognized as a 2021 Adweek Media All-Star, a 2020 Cynopsis Top Woman in Media, 2019 GenNext She Runs It winner, and won a spot as a 2022 MAKER. Most recently Amie was named 40 under 40 by the Path to Purchase Institute.