Susan brings over 20 years of agency experience in global account management, analytics, data and audience strategy, primary research, and media measurement to her role at Wavemaker. Her digital career began with a focus on website and campaign analytics and user experience, expanding to include effectiveness measurement, data science and modeling efforts, and audience strategy development.
Susan has expertise with Millenial and Gen Z-focused marketing and research efforts for clients like AB-InBev, PlayStation, Xbox, GoPro, and Red Bull in addition to leading all of Disney’s media-specific research efforts while at Carat Media North America. She has previous experience in tech, gaming, fintech, travel, and CPG, at creative and data-focused firms including Annalect, Digitas, DDB, and Goodby, Silverstein & Partners. Susan is based in San Francisco and holds a Masters Degree in Counseling Psychology.
She currently leads the Marketing Intelligence and Science team for Wavemaker.
Susan Cunningham Job Title Executive Director, Managing Partner, Marketing Intelligence & Science Company WAVEMAKER Connect via
