Lily Tong

Lily Tong is the Director of Brand and Cross-channel Measurement at Amazon Ads. She is responsible for supporting brands in measuring their upper and mid-funnel campaign objectives, and providing full-funnel benchmarks to help brands gain context and insights into their performance.

Prior to joining Amazon, Lily worked in management consulting at McKinsey and in tech startups. She has a B.S. from Georgia Tech and a PhD from the Massachusetts Institute of Technology (MIT).