Sally Phelps

Sally Phelps is the Senior Influencer Marketing Manager at Free People, owned by URBN (Free People, Urban Outfitters, Anthropologie, and Nuuly). Sally kicked off her career at an agency where she worked on the influencer & celebrity division, supporting strategy for a multitude of brands including American Eagle, Aerie, Champion & Herschel Supply. She then moved to Steve Madden where she led & developed a new influencer strategy for the brand with a focus on conversion driving influencers via viral social content & affiliate platforms. Now at Free People, Sally leads up the brands influencer & celebrity strategy where she gets to work with a wide range of talent focusing on brand awareness, celebrity ambassadorship, conversion driving campaigns and overarching brand partnerships.